Smarties X Global - FAQs | MMA Global

Smarties X Global - FAQs

Download the Entry Submission Guide, an overview of this year’s SMARTIES.

For general questions, contact [email protected].

For press inquiries, contact [email protected].

  • Q. How do I submit an entry?

    All submissions MUST be submitted via the SMARTIES online portal. We will not accept submissions in any other format. You can download a PDF version of the entry form here.

    You can enter a single campaign in multiple categories. There is a discounted fee if you do so. You also receive a discount if you enter the same campaign in SMARTIES North America and SMARTIES X Global. Please note that fees are per submission.

    There is no limit to the number of submissions an organization can submit. You can submit a single campaign in multiple categories or submit several campaigns in a sing category. However, entrants are encouraged to customize the submission based on the category for they enter.


  • Q. What is the eligibility period to submit a campaign?

    If entering the Smarties X Global Program, campaigns submitted should be active in the marketplace between January 2022 – end of September 2023.


  • Q. What is the deadline to submit a campaign for The SMARTIES?
    The Deadline to submit entries for Smarties X Global is September 18, 2023.

  • Q. What are the entry categories this year?
    A full list of categories for Smarties X Global is available here.

  • Q. How much does it cost to enter?
    See the Eligibility & Fees page. We also offer discounts for entering 3 or more entries.

  • Q. How do I become a judge or pre-screener?
    You may submit your interest in pre-screening or judging by sending an email to [email protected]. Please include a brief biography. Our judges represent the leaders in the modern marketing industry and come from a wide array of companies and geographies. Click here to view past Jury Panels. The final jury is by invite only.

  • Q. When will the shortlist be announced?
    The shortlist will be announced publicly once judging is complete and the results are tallied. Date TBA.

  • Q. Where do I find information about past winners or finalists?

    Information on past winners and finalists can be viewed here.


  • Q. Will my submission be made public?
    Yes. The MMA reserves the right to use any/all content included with the submission for the purposes of research, education, and publicity purposes. Submitters should assume that MMA will use any/all content included in the winning submissions accordingly. All creative materials, case summaries, and statements of effectiveness may be used in MMA conference/event sessions, at MMA public or private presentations, SMARTIES Case Studies Hub, SMARTIES Business Impact Index, ANA Knowledge Center, and WARC Knowledge Center. If you wish to review content prior to publication, please so by sending an email to [email protected].

  • Q. What do winners receive?
    Winners will receive a SMARTIES trophy recognizing their achievement. Attendees at our awards ceremonies will receive their trophy on site. All other will be mailed to the submitter contact name and address. Only one SMARTIES trophy will be given to each winner. Duplicate awards are available for purchase. The link for order additional trophies will be given to all award winners.


Important Info

Smarties Winners