Presenting The Smarties United Kingdom 2015 Shortlist
Brand Awareness
- Tesco Mobile and Fanclub PR
“Tesco Mobile increase brand sentiment by almost 6% with campaign targeting 18 to 25 year olds” - Ford UK/ ford Focus and Mindshare UK & Bluehive
“WARP – an insight into the future of tech, brought to you by Ford Focus” - Microsoft and LoopMe
“LoopMe & Carat for Microsoft - Premium PC” - Unilever/ Wall's and Mindshare
“Wall's Thermally Activated Media” - Sure Maximum Protection/ Unilever and Mindshare UK
“Feeling the heat? Agile thermal activation through mobile”
Lead Generation
- British Heart Foundation/ BURN and Weve
“British Heart Foundation Heart Matters - DR Mobile Test Campaign”
Product / Services Launch
- Ford UK/ ford Focus and Mindshare UK & Bluehive
“WARP – an insight into the future of tech, brought to you by Ford Focus” - Sure Maximum Protection/ Unilever and Mindshare UK
“Feeling the heat? Agile thermal activation through mobile” - Minicabit and Nimbletank
“Minicabit, getting from A to Z will never be the same again” - BMW and Weve
“BMW and Weve mobile data partnership”
Promotion
- Unilever/ Wall's and Mindshare
“Wall's Thermally Activated Media” - River Island and Mindshare
“Virtual RI” - Sure Maximum Protection/ Unilever and Mindshare UK
“Feeling the heat? Agile thermal activation through mobile” - Tesco and Weve
“Tesco Mobile Coupon Campaign”
Cross Media / Cross Mobile Integration
- PAYM and the7stars
“PAYM - Launching mobile payments” - Financial Times and Essence
“Financial Times - Avatar” - Vodafone and MEC / Team Red
“Inspiring Mobility” - FIAT and Weve
“FIAT - geo-targeting with digital out-of-home”
Messaging
- Unilever/ Wall's and Mindshare
“Wall's Thermally Activated Media” - B&Q and Weve
“B&Q and Weve Footfall” - Shop Direct and Somo
“A Very stylish Christmas” - Now TV and MediaCom
“Now TV: New Device Day” - Sure Maximum Protection/ Unilever and Mindshare UK
“Feeling the heat? Agile thermal activation through mobile”
Programmatic
- Financial Times and Essence
“Financial Times - Avatar” - Sure Maximum Protection/ Unilever and Mindshare UK
“Feeling the heat? Agile thermal activation through mobile”
Mobile App
- River Island and Mindshare
“Virtual RI” - Minicabit and Nimbletank
“Minicabit, getting from A to Z will never be the same again” - Beagle Street and MEC
“Happy for Life” - Ford UK/ ford Focus and Mindshare UK & Bluehive
“WARP – an insight into the future of tech, brought to you by Ford Focus” - Tesco Mobile and Fanclub PR
“Tesco Mobile app leaves users starry eyed”
Mobile Website
- Heineken and R/GA London
“Heineken @WhereNext”
Mobile Social
- Unilever/ Hellmanns and Mindshare
“Hellmanns Makes It”
Innovation
- House of Fraser and Criteo
“: At House of Fraser, a great mobile customer experience starts before shopping” - River Island and Mindshare
“Virtual RI” - Barclays and Opera Mediaworks
“Barclays Code Playground”
Location Based
- Coca-Cola Enterprises and xAd Inc
“Coca-Cola Enterprises takes major leap forward for brands in online to offline attribution” - Morrisons and LoopMe
“LoopMe & MEC for Morrisons” - Vodafone and MEC / Team Red
“Inspiring Mobility” - Heineken and R/GA London
“Heineken @WhereNext” - Unilever/ Wall's and Mindshare
“Wall's Thermally Activated Media”
Mobile Payments
- Harris + Hoole and ribot
“Harris + Hoole Frictionless Payments”
Mobile Video
- Unilever / TRESemmé and LoopMe
“Mindshare & LoopMe for Unilever - TRESemmé” - StudioCanal (distributor) & Aardman (producer) / Shaun the Sheep and LoopMe
“LoopMe & Target Media for StudioCanal - Shaun the Sheep: The Movie”