Presenting The Smarties United Kingdom 2015 Winners
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United Kingdom Best In Show
Heineken and R/GA London for
Heineken @WhereNext
Credits
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Marketing Strategy
United Kingdom – Brand Awareness
Bronze Winner
Tesco Mobile and Fanclub PR for
Tesco Mobile increase brand sentiment by almost 6% with campaign targeting 18 to 25 year olds
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Credits
Marketing Strategy
United Kingdom – Product / Services Launch
Bronze Winner
Ford UK/ ford Focus and Mindshare UK & Bluehive for
WARP – an insight into the future of tech, brought to you by Ford Focus
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Credits
Marketing Strategy
United Kingdom – Promotion
Channel / Media Strategy
United Kingdom – Cross Media / Cross Mobile Integration
Silver Winner
FIAT and Weve for
FIAT - geo-targeting with digital out-of-home
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Credits
Channel / Media Strategy
United Kingdom – Messaging
Bronze Winner
Unilever/ Wall's and Mindshare for
Wall's Thermally Activated Media
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Credits
Channel / Media Strategy
United Kingdom – Programmatic
Silver Winner
Sure Maximum Protection/ Unilever and Mindshare UK for
Feeling the heat? Agile thermal activation through mobile
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Credits
Silver Winner
Financial Times and Essence for
Financial Times - Avatar
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Credits
Channel / Media Strategy
United Kingdom – Mobile App
Bronze Winner
Minicabit and Nimbletank for
Minicabit, getting from A to Z will never be the same again
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Credits
Channel / Media Strategy
United Kingdom – Mobile Website
Channel / Media Strategy
United Kingdom – Mobile Social
Bronze Winner
Unilever/ Hellmanns and Mindshare for
Hellmanns Makes It
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Credits
Enabling Technologies
United Kingdom – Innovation
Enabling Technologies
United Kingdom – Location Based
Enabling Technologies
United Kingdom – Mobile Payments
Gold Winner
Harris + Hoole and ribot for
Harris + Hoole Frictionless Payments
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Credits