MMA International Journal of Mobile Marketing, 2010 Editions | MMA Global

MMA International Journal of Mobile Marketing, 2010 Editions

MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING SUMMER 2010 VOLUME 5, NO 1


Editor:
Michael Hanley, Associate Professor of Advertising, Ball State University

TABLE OF CONTENTS

EFFECTS OF MOBILE WEB SURVEY INVITATION MODES ON NON-RESPONSE
Emanuel Maxl, Werner Haring, Astrid Tarkus, Manfred Altenstrasser,
Martin Dolinar

WHO IS MISSING FROM MOBILE PHONE SURVEYS?: AN ANALYSIS OF EUROPEAN COUNTRIES
Paula Vincente, Elizabeth Reis

AN EMPIRICAL STUDY OF FACTORS AFFECTING USE OF MOBILE ADVERTISING
Ramin Vatanparast, Ali Hasan Butt

DETERMINANTS OF MOBILE ADVERTISING ADOPTION: A CROSS-COUNTRY COMPARISON OF INDIA AND SYRIA
Mohammed Naved Khan, Kamaal Allil

A COMPARATIVE STUDY OF AMERICAN AND CHINESE YOUNG COMSUMERS’ ACCEPTANCE OF MOBILE ADVERTISING: A STRUCTURAL EQUATION MODELING APPROACH

Hongwei Yang, Liuning Zhou, Hui Liu

INFLUENCES ON ATTITUDE TOWARD TEXT MESSAGE ADVERTISEMENTS: AN INVESTIGATION OF SOUTH AFRICAN YOUTH

Justin Beneke, Georgina Cumming, Amy Stevens, Mary Versfeld

PREDICTING SELECT MOBILE SERVICE PREFERENCES BASED ON DEMOGRAPHIC PROFILE OF MOBILE USERS IN OMAN

Mithun Shrivastava, D. Israel

RELATIONSHIP MARKETING AND CUSTOMER LOYALTY: THE ETHIOPIAN MOBILE COMMUNICATIONS PERSPECTIVE

Rakshit Negi, Eyob Ketema

EXPLORING LOYALTY IN MOBILE INFORMATION SERVICES: THE ROLE OF SOUND AMUSEMENTS

Fumiyo N. Kondo, Jiro Hirata, Md. Shahriar Akter

CONSUMERS’ INTENTIONS ON USAGES OF IMAGE RECOGNITION OPT-IN
Alex Wang

MOBILE MARKETING AND POLITICAL ACTIVITIES

Catherine W. Cook

UNDERSTANDING THE FACTORS INFLUENCING CONSUMERS’ SELECTION OF CALLER RING BACK TONES (CRBT): AN EMPIRICAL
STUDY

Dilip Roy, Saikat Banerjee

MOBILE MARKETING COMMUNICATION: LEARNING FROM 45 POPULAR CASES FOR CAMPAIGN DESIGNING

SeyedAlireza Mirbagheri, Meisam Hejazinia

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MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING WINTER 2010 VOLUME 5, NO 2

Editor:
Michael Hanley, Associate Professor, Ball State University

TABLE OF CONTENTS

MOBILE COMMUNICATIONS AND EMERGING MEDIA: PREVALENCE AND IMPACT IN THE WORKPLACE
Jennifer P. Bott, Ray V. Montagno, Judy Lane

THE PRACTICES OF MOBILE ADVERTISING DISCLOSURE ON CONSUMER TRUST AND ATTITUDE

Alex Wang

MOVING BEYOND ACCEPTANCE: EXPLORING DETERMINANTS OF CONSUMER USE OF MOBILE SERVICES
Sejin Ha, Te-Lin Chung, John Hamilton, Joohyung Park

THE CRITICAL SUCCESS FACTORS FOR MARKETING WITH DOWNLOADABLE APPLICATIONS: LESSONS LEARNED FROM SELECTED EUROPEAN COUNTRIES

Rosanne Chiem, Jacob Arriola, Derek Browers, Jerome Gross, Enrico Limman,
Paul V. Nguyen, Dwi Sembodo, Young Song, Kala Chand Seal

MOBILE SERVICE ADOPTION OPTIMIZATION: A CASE STUDY

Ramin Vatanparast, Mehdi Ebrahimi, Hamed Z. Qadim

INVESTIGATING MOBILE SERVICES’ IMPACT ON CONSUMER SHOPPING EXPERIENCE AND CONSUMER DECISION-MAKING

Gokhan Karaatli, Jun Ma, Nichaya Suntornpithug

CRITICAL FACTORS OF CONSUMER DECISION-MAKING ON M-COMMERCE: A QUALITATIVE STUDY IN THE UNITED STATES
Moutusy Maity

CONSUMER ATTITUDES TOWARD PERMISSION-BASED MOBILE MARKETING: AN EMPIRICAL STUDY FOR TURKEY

Emrah Cengiz, Hakan Tetik

SELECTION OF CELLULAR OPERATORS IN BANGLADESH: AN EMPIRICAL ANALYSIS

Khairul Alom, Ashik Imran Khan, ANM Meshquat Uddin

MOBILE MARKETING: IMPLICATIONS FOR MARKETING STRATEGIES
Phumisak Smutkupt, Donyaprueth Krairit, Vatcharaporn Esichaikul


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