Editor:
Michael Hanley, Associate Professor of Advertising, Ball State University
TABLE OF CONTENTS
EFFECTS OF MOBILE WEB SURVEY INVITATION MODES ON NON-RESPONSE
Emanuel Maxl, Werner Haring, Astrid Tarkus, Manfred Altenstrasser,
Martin Dolinar
WHO IS MISSING FROM MOBILE PHONE SURVEYS?: AN ANALYSIS OF EUROPEAN COUNTRIES
Paula Vincente, Elizabeth Reis
AN EMPIRICAL STUDY OF FACTORS AFFECTING USE OF MOBILE ADVERTISING
Ramin Vatanparast, Ali Hasan Butt
DETERMINANTS OF MOBILE ADVERTISING ADOPTION: A CROSS-COUNTRY COMPARISON OF INDIA AND SYRIA
Mohammed Naved Khan, Kamaal Allil
A COMPARATIVE STUDY OF AMERICAN AND CHINESE YOUNG COMSUMERS’ ACCEPTANCE OF MOBILE ADVERTISING: A STRUCTURAL EQUATION MODELING APPROACH
Hongwei Yang, Liuning Zhou, Hui Liu
INFLUENCES ON ATTITUDE TOWARD TEXT MESSAGE ADVERTISEMENTS: AN INVESTIGATION OF SOUTH AFRICAN YOUTH
Justin Beneke, Georgina Cumming, Amy Stevens, Mary Versfeld
PREDICTING SELECT MOBILE SERVICE PREFERENCES BASED ON DEMOGRAPHIC PROFILE OF MOBILE USERS IN OMAN
Mithun Shrivastava, D. Israel
RELATIONSHIP MARKETING AND CUSTOMER LOYALTY: THE ETHIOPIAN MOBILE COMMUNICATIONS PERSPECTIVE
Rakshit Negi, Eyob Ketema
EXPLORING LOYALTY IN MOBILE INFORMATION SERVICES: THE ROLE OF SOUND AMUSEMENTS
Fumiyo N. Kondo, Jiro Hirata, Md. Shahriar Akter
CONSUMERS’ INTENTIONS ON USAGES OF IMAGE RECOGNITION OPT-IN
Alex Wang
MOBILE MARKETING AND POLITICAL ACTIVITIES
Catherine W. Cook
UNDERSTANDING THE FACTORS INFLUENCING CONSUMERS’ SELECTION OF CALLER RING BACK TONES (CRBT): AN EMPIRICAL
STUDY
Dilip Roy, Saikat Banerjee
MOBILE MARKETING COMMUNICATION: LEARNING FROM 45 POPULAR CASES FOR CAMPAIGN DESIGNING
SeyedAlireza Mirbagheri, Meisam Hejazinia
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MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING WINTER 2010 VOLUME 5, NO 2
Editor:
Michael Hanley, Associate Professor, Ball State University
TABLE OF CONTENTS
MOBILE COMMUNICATIONS AND EMERGING MEDIA: PREVALENCE AND IMPACT IN THE WORKPLACE
Jennifer P. Bott, Ray V. Montagno, Judy Lane
THE PRACTICES OF MOBILE ADVERTISING DISCLOSURE ON CONSUMER TRUST AND ATTITUDE
Alex Wang
MOVING BEYOND ACCEPTANCE: EXPLORING DETERMINANTS OF CONSUMER USE OF MOBILE SERVICES
Sejin Ha, Te-Lin Chung, John Hamilton, Joohyung Park
THE CRITICAL SUCCESS FACTORS FOR MARKETING WITH DOWNLOADABLE APPLICATIONS: LESSONS LEARNED FROM SELECTED EUROPEAN COUNTRIES
Rosanne Chiem, Jacob Arriola, Derek Browers, Jerome Gross, Enrico Limman,
Paul V. Nguyen, Dwi Sembodo, Young Song, Kala Chand Seal
MOBILE SERVICE ADOPTION OPTIMIZATION: A CASE STUDY
Ramin Vatanparast, Mehdi Ebrahimi, Hamed Z. Qadim
INVESTIGATING MOBILE SERVICES’ IMPACT ON CONSUMER SHOPPING EXPERIENCE AND CONSUMER DECISION-MAKING
Gokhan Karaatli, Jun Ma, Nichaya Suntornpithug
CRITICAL FACTORS OF CONSUMER DECISION-MAKING ON M-COMMERCE: A QUALITATIVE STUDY IN THE UNITED STATES
Moutusy Maity
CONSUMER ATTITUDES TOWARD PERMISSION-BASED MOBILE MARKETING: AN EMPIRICAL STUDY FOR TURKEY
Emrah Cengiz, Hakan Tetik
SELECTION OF CELLULAR OPERATORS IN BANGLADESH: AN EMPIRICAL ANALYSIS
Khairul Alom, Ashik Imran Khan, ANM Meshquat Uddin
MOBILE MARKETING: IMPLICATIONS FOR MARKETING STRATEGIES
Phumisak Smutkupt, Donyaprueth Krairit, Vatcharaporn Esichaikul
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