MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING
JUNE 2009 VOLUME 4, NO 1
Editor:
Michael Hanley, Associate Professor of Advertising, Ball State University
TABLE OF CONTENTS
THE IMPACT OF MOBILE PHONE CAPABILITIES ON MOBILE SERVICE USAGE: EMPIRICAL EVIDENCE FROM FINLAND
Jaakko Sinisalo, Heikki Karjaluoto
THE FORMATIVE YEARS: THE MOBILE COUPONING CRAZE TAKES SHAPE
Steven Gray
ANYTIME, ANYWHERE: MEASURING THE UBIQUITOUS CONSUMER’S IMPULSE PURCHASE BEHAVIOR
Robert Davis, Laszlo Sajtos
HOW TO IMPLEMENT A SUCCESSFUL COMMON SHORT CODE
Nisheeth Mohan, Anshu Agarwal
DETERMINING CUSTOMER SATISFACTION THROUGH PERCEIVED SERVICE QUALITY: A STUDY OF ETHIOPIAN MOBILE USERS
Rakshit Negi
A FRAMEWORK FOR NAVIGATING THE SOUTH AMERICAN MOBILE MARKET: LESSONS FROM SELECTED COUNTRIES
Martin Alvarez, Bryan Dickson, Travis Falstad, Melisa Giovani, Kala C. Seal, Jarrod Voth
VIRAL DISTRIBUTION POTENTIAL BASED ACTIVE NODE IDENTIFICATION FOR AD DISTRIBUTION IN VIRAL NETWORKS
Suresh Chande, Srividya Gopalan, Swetha Kurup
THE IMPORTANCE OF A LAYERED PRIVACY POLICY ON ALL MOBILE INTERNET SITES AND MOBILE MARKETING CAMPAIGNS
Steve Timpson, Marci Troutman
PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES ON MOBILE PHONE COMPANIES
Alex Wang
FROM CELL PHONE TO “SELL” PHONE: HIRING THE BEST MOBILE MARKETERS
Jerry Bernhart
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MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING
WINTER 2009 VOLUME 4, NO 2
Editor:
Michael Hanley, Associate Professor of Advertising, Ball State University
TABLE OF CONTENTS
AN EXPLORATORY STUDY ON CONSUMERS’ OPINIONS ON IMAGE RECOGNITION OPT-IN PRACTICE
Alex Wang, Timothy Dowding
A CROSS-CULTURAL STUDY ON MOBILE INTERNET USAGE
Ramin Vatanparast, Hamed Z. Qadim
MOBILE ADVERTISING: DOES IT WORK FOR EVERYONE?
Jun Ma, Nichaya Suntornpithug, Gokhan Karaatli
CREDIBILITY OF AND ATTITUDES TOWARD POLITICAL SMS MESSAGES IN KUWAIT
Hernan E. Riquelme, Rosa E. Rios
UNDERSTANDING CONSUMER ATTITUDES TOWARD MOBILE ADVERTISING AND ITS IMPACT ON CONSUMERS’ BEHAVIORAL INTENTIONS: A CROSS–MARKET COMPARISON OF UNITED STATES AND TURKISH CONSUMERS
Oylum Korkut Altuna, Faruk Anıl Konuk
WHAT HAPPENS WHEN YOU MIX SOCIAL NETWORKS, CONTEXTS AND MOBILE ADVERTISING IN THE SAME GLASS?
Thomas Magedanz, José Simões
MMS TO IMPROVE MOBILE ADVERTISING ACCEPTANCE AND REPLACE BILLBOARDS
Swadesh Kumar Samanta, John Woods, Mohammed Ghanbari
LEVERAGING MOBILE TECHNOLOGIES TO INCREASE REVENUE FOR THE NBA AND ITS PROPERTIES
Jeron Smith
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