MMA International Journal of Mobile Marketing, 2009 Editions | Mobile Marketing Association

MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING
JUNE 2009 VOLUME 4, NO 1

IJMM Publisher, Editors & Peer Review Board

Editor:
Michael Hanley, Associate Professor of Advertising, Ball State University

TABLE OF CONTENTS


THE IMPACT OF MOBILE PHONE CAPABILITIES ON MOBILE SERVICE USAGE: EMPIRICAL EVIDENCE FROM FINLAND
Jaakko Sinisalo, Heikki Karjaluoto

THE FORMATIVE YEARS: THE MOBILE COUPONING CRAZE TAKES SHAPE
Steven Gray

ANYTIME, ANYWHERE: MEASURING THE UBIQUITOUS CONSUMER’S IMPULSE PURCHASE BEHAVIOR
Robert Davis, Laszlo Sajtos

HOW TO IMPLEMENT A SUCCESSFUL COMMON SHORT CODE
Nisheeth Mohan, Anshu Agarwal

DETERMINING CUSTOMER SATISFACTION THROUGH PERCEIVED SERVICE QUALITY: A STUDY OF ETHIOPIAN MOBILE USERS
Rakshit Negi

A FRAMEWORK FOR NAVIGATING THE SOUTH AMERICAN MOBILE MARKET: LESSONS FROM SELECTED COUNTRIES
Martin Alvarez, Bryan Dickson, Travis Falstad, Melisa Giovani, Kala C. Seal, Jarrod Voth

VIRAL DISTRIBUTION POTENTIAL BASED ACTIVE NODE IDENTIFICATION FOR AD DISTRIBUTION IN VIRAL NETWORKS
Suresh Chande, Srividya Gopalan, Swetha Kurup

THE IMPORTANCE OF A LAYERED PRIVACY POLICY ON ALL MOBILE INTERNET SITES AND MOBILE MARKETING CAMPAIGNS
Steve Timpson, Marci Troutman

PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES ON MOBILE PHONE COMPANIES
Alex Wang

FROM CELL PHONE TO “SELL” PHONE: HIRING THE BEST MOBILE MARKETERS
Jerry Bernhart


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MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING
WINTER 2009 VOLUME 4, NO 2


Editor:
Michael Hanley, Associate Professor of Advertising, Ball State University

TABLE OF CONTENTS

AN EXPLORATORY STUDY ON CONSUMERS’ OPINIONS ON IMAGE RECOGNITION OPT-IN PRACTICE
Alex Wang, Timothy Dowding

A CROSS-CULTURAL STUDY ON MOBILE INTERNET USAGE
Ramin Vatanparast, Hamed Z. Qadim

MOBILE ADVERTISING: DOES IT WORK FOR EVERYONE?
Jun Ma, Nichaya Suntornpithug, Gokhan Karaatli

CREDIBILITY OF AND ATTITUDES TOWARD POLITICAL SMS MESSAGES IN KUWAIT
Hernan E. Riquelme, Rosa E. Rios

UNDERSTANDING CONSUMER ATTITUDES TOWARD MOBILE ADVERTISING AND ITS IMPACT ON CONSUMERS’ BEHAVIORAL INTENTIONS: A CROSS–MARKET COMPARISON OF UNITED STATES AND TURKISH CONSUMERS
Oylum Korkut Altuna, Faruk Anıl Konuk

WHAT HAPPENS WHEN YOU MIX SOCIAL NETWORKS, CONTEXTS AND MOBILE ADVERTISING IN THE SAME GLASS?
Thomas Magedanz, José Simões

MMS TO IMPROVE MOBILE ADVERTISING ACCEPTANCE AND REPLACE BILLBOARDS
Swadesh Kumar Samanta, John Woods, Mohammed Ghanbari

LEVERAGING MOBILE TECHNOLOGIES TO INCREASE REVENUE FOR THE NBA AND ITS PROPERTIES
Jeron Smith


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