The award winning MMA International Journal of Mobile Marketing (IJMM) is published twice annually. The journal provides a medium for academics, students, and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing.

The IJMM was recognized by the ASAE & the Center for Association Leadership as the winner of the 2007 Gold Circle Awards for Peer Reviewed Journals from an association with revenues of $2 million or less.

THE IJMM IS DIGITAL

Purchase and read your International Journal of Mobile Marketing. Download an electronic copy today, single articles and full journal downloads are available.

To order back issues of the journal, please contact us at [email protected].

DOWNLOAD FULL ISSUE - VOL 8 NO 2

International Journal of Mobile Marketing - Vol. 8 No. 2