Mobile Internet Usage Continues To Climb | Mobile Marketing Association

Mobile Internet Usage Continues To Climb

November 19, 2008

Research from the Nielsen Company shows a steady rise in mobile Internet usage, with more than 100 million unique mobile subscribers and $1.8b in revenues for the second quarter of 2008. The 102 million mobile Internet subscribers represent 39% of all wireless subscriptions, and a 32% increase in year over year growth since Q2 2007. Portals, Email, Weather, News/Politics, and Search were the top five visited categories by mobile users according to Nielsen’s latest Mobile Media report, which tracks the consumption of mobile messaging, Internet, video, games, audio and applications. There was also increased interest in the Business/Finance category given the recent activity in the financial markets, with the number of users growing from 5 million in August to 5.4 million in September.