The International Journal of Mobile Marketing is no longer in publication.
Please find following the archive list from the last two issues.


DOWNLOAD INDIVIDUAL ARTICLES - VOL 8 NO 2

MOBILE BRAND INTERACTION IN SOUTHEAST ASIA:
A COMPARATIVE STUDY

Kae Ahanonu, Patrick Biggerstaff, Aleks Flacuks, Marc Hatfield, Matt Nahman, Kala Seal,
Terry Tram, Kris Woods, Daniel Yerelian
MOBILE MARKETING COMMUNICATIONS IN THE RETAIL ENVIRONMENT:
A COMPARISON OF QR CODE USERS AND NON-USERS

Jay Sang Ryu
SEGMENTATION, INVOLVEMENT AND THE REACH-ENGAGEMENT
RELATIONSHIP: EVIDENCE FROM A QR CODE ADVERTISING CAMPAIGN

Paolo Di Betta, Francesco Lucera
MOBILE MEDIA TECHNOLOGY AND POPULAR MOBILE GAMES
IN CONTEMPORARY SOCIETY

Hyung-Min Kim
CASE STUDY: EMOTIONAL RESPONSE ON MOBILE PLATFORMS
WANT TO BE LOVED? GO MOBILE!

Eois McRae, Joseph Carrabis, Susan Carrabis, Stephane Hamel
CASE STUDY: HISPANIC USE OF MOBILE DEVICES
U.S. HISPANICS GO MOBILE: ADOPTION AND MARKETING ENGAGEMENT
TRENDS

Mary Beth McCabe
THE IMPACT OF VALUE CREATION PRACTICES ON BRAND TRUST AND
LOYALTY IN A SAMSUNG GALAXY ONLINE BRAND COMMUNITY IN IRAN

Seyed Alireza Mosavi, Maryam Kenarehfard

 

DOWNLOAD INDIVIDUAL ARTICLES - VOL 8 NO 1

YOU’VE GOT MOBILE ADS! YOUNG CONSUMERS’ RESPONSES TO MOBILE
ADS WITH DIFFERENT TYPES OF INTERACTIVITY

Jay (Hyunjae) Yu
SHOP WHILE YOU TALK: DETERMINANTS OF PURCHASE INTENTIONS
THROUGH A MOBILE DEVICE

Archana Kumar, Avinandan Mukherjee
CHINESE CONSUMERS’ PERCEPTIONS TOWARD SMARTPHONE AND
MARKETING COMMUNICATION ON SMARTPHONE

Huan Chen, Fang Liu, Tingting Dai
THE EFFECTS OF INTERFACE DESIGN OF HAND-HELD DEVICES ON
MOBILE ADVERTISING EFFECTIVENESS AMONG COLLEGE STUDENTS
IN CHINA

Wenjing Xie, Yunze Zhao, Wenya Xie
UNDERSTANDING THE ORIENTATION OF GEN Y TOWARD MOBILE
APPLICATIONS AND IN-APP ADVERTISING IN INDIA

Ketaki Bhave, Varsha Jain, Subhadip Roy
A TCPA FOR THE 21ST CENTURY: WHY TCPA LAWSUITS ARE ON THE RISE
AND WHAT THE FCC SHOULD DO ABOUT IT

Monica Desai, Ryan King, Maria Wolvin, Maxine Martin
2013: THE BREAKOUT YEAR FOR MOBILE MEASUREMENT
Brendan O’Kane
USING NEUROMARKETING TO DISCOVER HOW WE REALLY FEEL
ABOUT APPS

Melody Adhami
BENEFITS OF MOBILE COMMERCE IN THE PAY PARKING INDUSTRY:
HOW THE LAUNCH OF THE P$ MOBILE SERVICE HAS CHANGED
THE PARKING EXPERIENCE IN MONTRÉAL

Brady Murphy
OUT OF THE CLOSETS AND ONTO THE PHONE: USING MOBILE
TO FIGHT HOMOPHOBIA AND SUPPORT THE LESBIAN, GAY, BISEXUAL
AND TRANSGENDERED COMMUNITY

Robin Heisey, Cynthia Roach
MOBILE MARKETING AND THE VALUE OF CUSTOMER ANALYTICS
Cameron Dow
Full Issue Only
TEXT MESSAGING EXPANDS MARKETING REACH OF CANADIAN
CHARITIES

David Farnes