Submitted by Stacey Sayer on Wed, 05/02/2007 - 14:38
MMA Mobile Advertising, MMS Sub-Committee Notes, 5/2/07
Attendees
Nick Lim, Enpocket
Ramin Vatanparast, Nokia
Stacey Sayer, MMA
Goal is to promote awareness of MMS as an advertising medium
Current Priorities
• Ad Units
o Document template comes from mobile web ad units
o Will be incorporated into larger committee
o Please provide feedback on the document accordingly
o First priority for the group
• Educational White Paper
o Will include customer case studies
o Call for members to submit case studies
o Secondary priority for the group
Discussion around US regulations on MMS
Discussion around launching a trial to receive consumer feedback
• Would like to understand if MMA has funds available for this type of initiative
• Would be a branding process
• Trial process – which brands? How to connect with users? Carrier participation? Logistics?
• Potential for academia to provide students as users and to manage feedback
• Nick will draft trial proposal for MMA consideration
• Want to ensure that the trial would not interfere with group’s other priorities
Attendees
Nick Lim, Enpocket
Ramin Vatanparast, Nokia
Stacey Sayer, MMA
Goal is to promote awareness of MMS as an advertising medium
Current Priorities
• Ad Units
o Document template comes from mobile web ad units
o Will be incorporated into larger committee
o Please provide feedback on the document accordingly
o First priority for the group
• Educational White Paper
o Will include customer case studies
o Call for members to submit case studies
o Secondary priority for the group
Discussion around US regulations on MMS
Discussion around launching a trial to receive consumer feedback
• Would like to understand if MMA has funds available for this type of initiative
• Would be a branding process
• Trial process – which brands? How to connect with users? Carrier participation? Logistics?
• Potential for academia to provide students as users and to manage feedback
• Nick will draft trial proposal for MMA consideration
• Want to ensure that the trial would not interfere with group’s other priorities
