Submitted by Stacey Sayer on Wed, 03/21/2007 - 13:21
MMA Mobile Advertising Committee
MMS Sub-Committee Notes, 3/21/07
Attendees
Dave Park, AOL
Madeline Herderich, Cingular
Mary Ellen Harrison, Sensei
Nick Lim, Enpocket
Stacey Sayer, MMA
Tilak Katsuri, iLoop Mobile
Webster Lewin, R/GA
Sub-Committee Background and Overview
• Goal is to promote awareness of MMS as an advertising medium
• Deliverables
o Educational White Paper – What is MMS?
 Will include customer case studies
 Secondary priority for the group
o Ad Units for MMS
 Document template comes from mobile web ad units
 Will be incorporated into larger committee
 Would like to have better understanding of technical aspects
 Please provide feedback on the document accordingly
 First priority for the group
 Would like to address carrier standardization
• Dave currently has information on sizes standards for a variety of carriers
• Madeline will provide Cingular figures accordingly
 Nick will send around updated document to the group
• Other topics for consideration
o Potential to address user generated content
 Marketers would like to extend viral and user-generated programs to the mobile space
o Potential benefit to create a primer about what is allowed on each carrier
Discussion around MMS pricing, reporting, and technological capabilities
• Would like to better understand price points from each carrier
o Tilak will check for information from aggregators
MMS Sub-Committee Notes, 3/21/07
Attendees
Dave Park, AOL
Madeline Herderich, Cingular
Mary Ellen Harrison, Sensei
Nick Lim, Enpocket
Stacey Sayer, MMA
Tilak Katsuri, iLoop Mobile
Webster Lewin, R/GA
Sub-Committee Background and Overview
• Goal is to promote awareness of MMS as an advertising medium
• Deliverables
o Educational White Paper – What is MMS?
 Will include customer case studies
 Secondary priority for the group
o Ad Units for MMS
 Document template comes from mobile web ad units
 Will be incorporated into larger committee
 Would like to have better understanding of technical aspects
 Please provide feedback on the document accordingly
 First priority for the group
 Would like to address carrier standardization
• Dave currently has information on sizes standards for a variety of carriers
• Madeline will provide Cingular figures accordingly
 Nick will send around updated document to the group
• Other topics for consideration
o Potential to address user generated content
 Marketers would like to extend viral and user-generated programs to the mobile space
o Potential benefit to create a primer about what is allowed on each carrier
Discussion around MMS pricing, reporting, and technological capabilities
• Would like to better understand price points from each carrier
o Tilak will check for information from aggregators
