Latin America

Regional Executive Committee

  • Chair: Herb Payan, Senior Vice President, Sony Music 
  • Vice Chair: Guilherme Gomide, CEO, Agencia Casa
  • MMA: Fabiano Lobo, Managing Director LATAM

Board of Directors

  • Gustavo Alvim, VAS General Manager, Oi
  • Mercedes Lopes Arratia, Head of Digital Marketing and Premium Marketing, Banamex
  • Eduardo Barbato, Head of Strategy, Agencia 3
  • Luiz Marcelo Correia, Head of Mobile, Carvajal Internacional S.A.
  • Peter Fernandez, Head of Mobile & Social LATAM, Google
  • Beatriz Nunez, Regional Director-Mobile Services, Terra Networks
  • Carlos Pereyra, Director & General Manager Mexico & LATAM, C-Movil
  • Santiago Perincioli, Business Development and Commercial Marketing Manager, Clarin