Pizza Hut (mobile2win)

Pizza Hut )mobile2win)
 
 
 
Brand
Pizza Hut
 
Goal
To encourage consumers to register for Pizza Hut’s V.I.P Club through interactive campaigns and promotion of the WAP site.
 
Solution:
 
  • mobile2win conceptualised and implemented Pizza Hut’s first major mobile campaign in India, which utilised various elements of the mobile marketing ecosystem including SMS, WAP advertising and a customised WAP site.
  • Consumers were encouraged to send PH to mobile2win’s shortcode- 58558 for a chance to win Pizza Hut gift vouchers.
  • A WAP site was specially created for the promotion, which consumers could access to register for the V.I.P club and avail of a host of privileges.
  • The WAP site was also promoted through banners placed in Motozone and mobile2win’s WAP site.
 
Result
The campaign has been a major success, garnering over 10,000 responses over a period of 3 weeks.  The WAP site recorded over 350 hits.
 
About mobile2win
Mobile2Win is a leading mobile VAS company in India that provides - Contests & Interactivity, Music and Infotainment to mobile consumers through its proprietary Consumer Services Delivery Platform. Mobile2Win uses a multi-channel distribution strategy that includes wireless carriers, handset manufacturers and direct-to-consumer channels.