Pizza Hut (mobile2win) | Mobile Marketing Association

Pizza Hut (mobile2win)

Pizza Hut )mobile2win)
 
 
 
Brand
Pizza Hut
 
Goal
To encourage consumers to register for Pizza Hut’s V.I.P Club through interactive campaigns and promotion of the WAP site.
 
Solution:
 
  • mobile2win conceptualised and implemented Pizza Hut’s first major mobile campaign in India, which utilised various elements of the mobile marketing ecosystem including SMS, WAP advertising and a customised WAP site.
  • Consumers were encouraged to send PH to mobile2win’s shortcode- 58558 for a chance to win Pizza Hut gift vouchers.
  • A WAP site was specially created for the promotion, which consumers could access to register for the V.I.P club and avail of a host of privileges.
  • The WAP site was also promoted through banners placed in Motozone and mobile2win’s WAP site.
 
Result
The campaign has been a major success, garnering over 10,000 responses over a period of 3 weeks.  The WAP site recorded over 350 hits.
 
About mobile2win
Mobile2Win is a leading mobile VAS company in India that provides - Contests & Interactivity, Music and Infotainment to mobile consumers through its proprietary Consumer Services Delivery Platform. Mobile2Win uses a multi-channel distribution strategy that includes wireless carriers, handset manufacturers and direct-to-consumer channels.