In May 2011 Rockwell launch SMSMarketing.com the premier, SMS marketing program built on TextBoard's trusted framework. TextBoard is an SMS marketing application designed for agencies and multi-location realtors that run complex mobile marketing campaigns for themselves and their clients. Developed by OIR Interactive in 2009, TextBoard has quickly become the industry's leading application for text message marketing campaigns. OIR built TextBoard in-house to allow marketers to rapidly develop, execute and analyze a variety of mobile campaign types. OIR assists companies with all aspects of mobile account creation, including short code setup and provisioning, aggregator relationships and mobile marketing strategies. With proprietary features such as click-tracking and a patent-pending message delivery method, TextBoard continues to pave the path of mobile marketing's future.