Submitted by Garry Siler on Thu, 12/09/2010 - 20:09
SUMMARY
The MMA Consumer Best Practices (CBP) Public Forum offers the opportunity for the industry to comment and provide input into the guidelines and best practices for the mobile marketing industry in the United States. Current Consumer Best Practices Guidelines are available HERE.
Register now for the U.S. Consumer Best Practices Public Forum, the industry event for setting guidelines and best practices for the U.S. mobile marketing industry! Join the leaders in mobile to discuss and address key issues such as privacy, ad delivery and ad measurement. Be part of defining the standards and best practices for both consumer protection and in support of further adoption of mobile within the marketing mix – for 2011 and beyond.
See agenda below. Check back for updates.
*Online registration will close at noon 1/25. You may register onsite.
LOCATION
Boca Raton Resort & Club
Boca Beach Club
900 South Ocean Blvd
Boca Raton, FL 33432
888.557.6375 for reservations
**MMA Room Block has been filled.
Download the information sheet for the Boca Raton area, including local hotels, restaurants and directions to the event.
PRICING
Registration fee is $125 for members and $175 for non-members.
Email events@mmaglobal.com for the Member code.
CONTACT
AGENDA
8:00 – 8:30am Registration
8:30 – 8:45am Welcome
Greg Stuart, Global CEO, MMA
This discussion will introduce Greg Stuart as the new CEO of the Mobile Marketing
Association and the next steps for the association globally.
8:45 – 8:50am Special Welcome Address
John Duffy, Founder & CEO, 3Cinteractive
8:50 – 9:00am Overview
Jonathan Stephen, Director, Global Industry Initiatives, MMA
Introduction to members and a discussion to:
- Introduce the current scope of the MMA and current initiatives by MMA Committees
- CBP Committee and CBP document as it relates to the mobile market industry and industry trends
- CBP Committee Selection Process for 2011
9:00 – 9:15am CBP Committee Major Accomplishments in 2010
Kirsten McMullen, Director of Marketing, 4Info
Assisted by: Alykhan Govani, Head Business Development, Payfone, MMA CBP Co-Chair
Review of feedback from January 2010 CBP Forum & review of the work that the
committee accomplished in 2010 in the areas of:
- Separation of Standard Rate vs. Premium Rate Guidelines
- Transparency into the Carrier Rule sets
9:15 – 10:00am CBP Committee Goals for 2011
Michael Becker, Managing Director North America, MMA
2011 Goals for the CBP Committee in the areas of:
- Guidelines for Consumer Best Practices
- Visibility, Access, & Simplification of Carrier Rule sets
- Cross Carrier Standardization
- Broadening the Scope of CBP Initiatives
- Q&A Session
10:00 – 10:30am Next Generation Privacy Frameworks: Roadmap for 2011
Alan Chapell, Chapell & Associates, MMA Privacy Committee Chair
Presentation on updates from the recent FTC privacy roundtables and expectations for
policy changes for mobile marketing in the future.
Networking break
11:00– 11:15am Effective use of interactive voice services in mobile marketing
Dennis Becker, CEO, CommerceTel
11:15 – 11:45am PANEL: Auditing Processes for U.S. Messaging Programs; Building a healthy Ecosystem
Moderator:
Nick Nayfack, Mobile Marketing Consultant
Panelists:
Jeff Simmons, CTIA
Cheryl Sanders, Vibes
Dan Barsky, Snackable Media
11:45 – 12:15pm Using Mobile Analytics for Successful Consumer Engagement
Chris Matys, Chief Analytics Officer, Adenyo
Lunch / Networking
1:15 – 1:45pm Building a Sustainable Mobile Industry: Insight from the Carriers
Moderator:
Nick Macilveen, Zong
Panelists:
Ellen Roberson, AT&T, Co-Chair, CBP Committee
Cindy Sullivan, Sprint
1:45 – 2:10pm INTERVIEW: Mobile Insights from the Canadian Market Place
Moderator:
Michael Becker, Managing Director North America, MMA
Panelists:
Michael Carter, President & CEO, MyThum
Daniel Cohen, SVP Global Licensing & Nother American Mobile, Dada
Networking Break
2:25 – 4:15pm Review & Feedback of CBP Guidelines Content for 2011
Alykhan Govani, Head Business Development, Payfone, MMA CBP Co-Chair
Jonathan Stephen, Director, Global Industry Initiatives, MMA
Open discussion to the audience regarding specific content for the CBP Guidelines
4:15 – 4:30pm Closing Remarks from the MMA North American Managing Director
Michael Becker, Managing Director North America, MMA
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