Mobile Certified Marketer

Select your country below to register for a certification exam. Upon registration, you will receive an email with instructions for taking the exam online. If your country is not listed, the exam is not yet available in your country. If you encounter issues with registration, please send an email to certification@mmaglobal.com.


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What is the Mobile Certified Marketer program?

The Mobile Certified Marketer™ program was developed by the Mobile Marketing Association (MMA) to give marketers a way to validate the Mobile Marketing knowledge gained while interacting with the Mobile Marketing industry. Mobile certification isn't a course or training program that gives you the answers to a test. Becoming Mobile Certified validates the fact that you have earned your knowledge through industry-related education and experience.

Mobile Certified Marketers have met the following requirements:

Passed the Mobile Certified Marketer exam, administered online.
Agreed to all MMA Consumer Best Practices guidelines and the MMA's Industry Code of Conduct.
Agreed to complete 9 hours of Continuing Education (CE) through MMA events, online training, and approved industry education.
Complete an annual application and pay the associated application fee (currently $399 USD).

Why become a Mobile Certified Marketer?

Marketers today need to be knowledgable in multiple marketing channels and strategies, and Mobile Marketing is the most important marketing channel to arrive since the invention of the desktop computer. The Mobile Certified Marketer™ designation assures that Mobile is a part of your marketing expertise. Mobile Marketing is undergoing a period of unprecedented growth. Becoming Mobile Certified adds an unparalleled professional distinction to your marketing credentials by validating the knowledge obtained while working in the Mobile Marketing industry.

What does the exam cover?

The Mobile Certified Marketer™ exam is created annually by the MMA Education Committee members and other experts in the Mobile Marketing industry. The exam topics and questions are not released to the public. The exam topics and questions are weighted according to changes within the industry, as recognized by the MMA Education Committee with input from the best minds in the mobile industry.

In General, you should expect the Mobile Certified Marketer™ Exam to cover the following topics at a minimum:

Fundamentals of mobile marketing strategy and tactics
Key industry terminology
Consumer Best Practices, as recommended by the MMA
Codes of Conduct, as recommended by the MMA
Advanced knowledge of industry resources
Regulatory issues for mobile campaigns

Register for certification


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