February 16, 2011
PRESS RELEASE
Trailer Park Advanced Content’s New Hires—Eli Weisman & Scott Tobin—Deliver Interactive TV, Digital Publishing & Mobile Expertise
Feb. 16, 2011—Industry innovator Trailer Park Advanced Content continues to fortify its growing list of services in the emerging platforms space. Eli Weisman has joined TPAC as Senior Director focusing on interactive television development and connected devices, and Scott Tobin as Creative Director, Product Development, focusing on digital publishing and immersive mobile apps.
“Both Eli and Scott are seasoned veterans who bring a wealth of vision and leadership to our growing group,” comments Curt Doty, President, Trailer Park Advanced Content. “As a digital strategist, Eli understands and interprets our clients’ businesses and is developing opportunities for growth in the evolving technology landscape. Similarly, Scott is forging ground for our clients in digital publishing, from development to creative to innovative advancements in technology.”
Weisman’s current focus includes devising digital strategy for clients and new business, and working with platforms such as Active Video Networks, Yahoo! Connected TV and Google TV to develop optimal user experiences. Tobin is spearheading projects across multiple fronts for Apple and leading development of mobile apps in the publishing space to all platforms—Android, iPad, Kindle, Nook, and other emerging platforms.
Weisman joins TPAC from his own firm, EW Creative Group, where he led a global creative and technical team on branding, interactive design and development projects across digital platforms. Tobin joins from his own agency, Tobin Interactive, which specialized in interactive creative, branding and strategy, growing business for clients including Twentieth Television, Paramount Pictures, Premier Retail Networks and CBS.
“Eli and Scott take TPAC’s leadership in ITV, digital publishing and mobile to the next level,” comments Rick Eiserman, CEO, Trailer Park. “We’re already working closely with Apple, and will announce formidable new partnerships in ITV soon.”
For more information, please contact: Lauri Aloi, [email protected] or 917.553.5812.
About Eli Weisman
Eli is an award-winning interactive executive who brings over 15 years experience in cross platform strategy, design, creative and technology delivery to TPAC. He has led creative and technical teams to the successful launch of major brands across numerous Interactive Television, Video on Demand, Website, Touch Screen,
DVR / PVR, Mobile and Set-Top products. Early in Eli’s career, Pittard Sullivan, the award-winning design and branding agency, recruited him to Executive Produce interactive projects and cross-platform initiatives for clients such as ABC, NBC, Showtime, Microsoft, CNN, TBS, DirecTV and TiVo. Eli went on to leadership roles at FutureBrand, DirecTV, McElroy Advertising and Warner Bros. Eli has been a mentor at the American Film Institute’s Enhanced TV Forum and is an active member of the Academy of Television Arts & Sciences Interactive Media Peer Group.
About Scott Tobin
Scott Tobin has over 15 years as an interactive and new media Producer, Creative Director, Marketer and Entrepreneur. With a background in film and television production, he began his career in production at Amblin Entertainment and Warner Brothers. With the growth of the internet and new media he founded an award-winning interactive marketing firm, which created diverse innovative solutions for entertainment clients including Disney, Paramount, Twentieth Century Fox, Universal Studios and Warner Bros. Scott is known as a forward-thinking realist with a keen business sense who knows how to optimize existing interactive mediums in service of a brand. With experience in online, mobile, DVD, retail broadband networks, touch kiosks and other new media platforms, Scott brings an important breadth of expertise critical to clients whose business plans continue to evolve into mobile, broadband, VOD and iTV.
About Trailer Park Advanced Content
Trailer Park’s Advanced Content Group provides its clients enhanced content spanning many platforms, including iTV, 3D on Blu-ray, Blu-ray, DVD, iTunes Extras, Silverlight Enhanced Movies, Digital Publishing and complete mobile marketing solutions. Trailer Park is leveraging its entertainment marketing heritage and helping to redefine how advertising, technology and entertainment can merge in existing and emerging technologies.
About Trailer Park
Based in Hollywood, CA., Trailer Park is the industry’s leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and network television networks, channels and programs, home entertainment media, including DVD/Blu-ray releases and video games, Broadway and live theatre presentations, sports projects, music and original content for the Web. Trailer Park, a collection of creative boutiques, specializes in the concept, design, production and implementation of audio/visual, print, mobile and digital marketing campaigns for every segment of the entertainment industry.
Among Trailer Park’s entertainment clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount and Warner Home Video. On the growing Brand side, they have added Toshiba, AMD, CODA Automotive, El Pollo Loco and Newegg.com.
