RealityMine wins Mobile Research Company of the Year
June 5, 2015
Submitted by RealityMine
RealityMine, a leading provider of mobile market research technologies and consumer analytics, was named Mobile Research Company of the Year at the inaugural MRMW Awards. The MRMW awards, held May 20th in New York City, were created by Market Research In The Mobile World (MRMW) to celebrate innovation and excellence in the market research industry and to recognize the work of individuals who have achieved significant breakthroughs in mobile market research. RealityMine was recognized for their efforts in advancing the acceptance of passive mobile measurement as a valuable and valid data. RealityMine uniquely combines proprietary passive mobile metering technology with active eDiary and other in-the-moment survey tools to quantify the context of consumers’ daily lives and their media consumption behaviors. “While it is certainly gratifying to have validation of our work from clients worldwide, it is also uniquely satisfying to earn the respect and recognition from those in the mobile research field who have devoted themselves, as have we, to gaining new insights and understanding from this platform,” says Garry Partington, RealityMine CEO. “We want to thank the MRMW for this fantastic acknowledgement.” By the end of 2015, RealityMine will be capturing data from more than 50,000 people representing more than 350,000 days of data and generating nearly 1,000,000,000 behavioral datapoints per year. This will provide marketers with one of the richest behavioral and contextual databases available. RealityMine will be expanding its passive mobile / behavioral data collection to 20 new markets worldwide this year. Their TouchPoints syndicated research service has been in the field in the US since 2012 and is used by major media agencies and owners for granular day in the life insights, cross-media audience flows and to track the consumer journey along the path to purchase. The TouchPoints data is unique in its ability to identify the role moods and emotions play in ad receptivity and motivation to purchase.