MMA Forum Presents Not One, but Two Pre-Event Workshops to Educate Marketers about the Fast-Growing Mobile Marketing Channel and Best Practices

What:
This year’s Mobile Marketing Association (MMA) Forum, the world’s largest mobile marketing event, features two pre-event workshops: Mobile Marketing 101 and Carrier and User Data. Mobile Marketing 101 offers an intensive mobile marketing workshop that will introduce many concepts around mobile marketing, including how mobile can be used to engage consumers and businesses alike. It will also introduce the landscape and ecosystem of players that help businesses practice mobile marketing. 

For the first time in New York, the MMA Forum presents a second pre-event workshop on Carrier and User Data – Refining the Most Precious Commodity of the Digital Age. This workshop will address the growth of mobile Internet traffic, mobile subscriber data associated with it and the potential to realize significant commercial benefits from extracting and refining this data.

For additional workshop information, please visit www.mobilemarketingforum.com.

Who:
The Mobile Marketing Forum pre-event workshops are led by mobile marketing thought leaders, including:

• Michael Ahearn, Vice President Marketing/Communication, iLoop Mobile
• Jon  Beber,  M-Commerce Data Strategy and Innovation, AT&T Mobility
• Scott Delacourt, Partner, Wiley Rein LLP
• Jeff Hasen, Chief Marketing Officer, hipcricket
• Antti Ohrling, Co-founder, Blyk
• Anurag Patnaik, Director of Product Management, Openwave Systems
• Konny Zsigo, President, Wireless Developer Agency

MMA Forum event sponsors include 3Cinteractive, air2web, Alcatel-Lucent, AT&T, CNN, Crisp Wireless, GetJar, Google, Ground Truth, Mad Mobile, Microsoft Advertising, Millennial Media,  Neustar, OpenMarket, Openwave, Snackable Media, Sybase 365, Syniverse, The Weather Channel, Vibes Media and WebTrends. In addition, media and association sponsors include Advertising Database, Advertising Research Foundation, Aerva, Canadian Marketing Association, CMO Council, CWTA, Fierce Mobile Content, the 4As, Global Results Communications, Mobile Marketer, Mobile Monday NY, RCR Wireless, Wireless Industry Partnership, Wireless Week.

When:   
Monday, June 7, 2010

Where:
The Waldorf Astoria
301 Park Avenue
New York, NY 10022

How:
Attendee registration for this event is available at www.mobilemarketingforum.com.

MMA offers complimentary event registration to members of the press community. 
Contact [email protected] to request press registration credentials.
   
For the latest updates on speakers, agenda highlights and more, follow the MMA Forum on Twitter @MobileMktgForum.

About:   
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing more than 40 countries around the globe, include all members of the mobile media ecosystem. The MMA’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.