Continued expansion reveals significant interest in and use of mobile channel for marketing

New York; London, UK; Singapore and Sao Paulo, 27 April, 2009 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), the premier global association for the growth of mobile marketing and its associated technologies, today announced that it has gained 28 more members since February. The new members come from all segments of the mobile marketing industry, from brands looking to incorporate mobile into their marketing strategies to agencies, mobile service and technology providers. The new member companies also represent a diverse geographical range from South Africa, Brazil, Argentina and Indonesia to Europe and North America.

The latest companies to join the MMA include:

• 24.com
• Adfortel BV
• Advertising Database, Inc.
• Banco Citibank
• Be-Mobile
• BIG Evolution (ANARESPA S.A.)
• Breeze Tech UK Ltd.
• Crispin Porter + Bogusky
• Discover Financial Services
• Ez Texting, Inc.
• Foundation Media Group
• Indiagames Ltd.
• InMarkit
• Media 24: Emerging Markets
• Mobile-research.at
• Mobilize Systems
• Neo Network USA, Inc.
• Netcore Solutions Pvt. Ltd.
• Omniture
• One2Many.BV
• PlayNetwork, Inc.
• PT. Monstermob.com Indonesia/KapanLagi.com
• Ryan iDirect
• Sony Pictures Entertainment
• Synovate
• Telcordia Technologies, Inc.
• WAPJA.NET
• Xipto, Incorporated

“The solid month to month growth that we’ve seen serves to demonstrate the desire of all involved in deploying mobile marketing strategies to play an active role in how the industry evolves, and that mobile continues gaining global recognition,” said MMA President and CEO Mike Wehrs. “The increase in members from our Middle Eastern, South American and Asia-Pacific regions is also testament to the MMA’s global reach.”

2009 has seen extensive activity globally from the MMA; publishing Consumer Best Practices for the Brazilian market, launching the educational Brand and Agency Briefing series in London and brokering the incorporation of North America’s top four wireless operators’ mobile marketing guidelines within the MMA’s best practices. The MMA has also recently completed its hugely successful Mobile Marketing Forum (MMF) in Sao Paulo, with a new addition to the MMF series coming up in Singapore on April 28th and 29th. Designed to support the MMA’s growing member base in the region, the event will examine the future of mobile marketing in Asia, with a special focus on Visual Code Marketing and Advertising. Co-organized by the Singapore Infocomm Technology Federation (SiTF) and supported by the International Development Association (IDA), the event will for the first time in the forum's history be offered as a live, interactive broadcast for those unable to travel to Singapore. The live stream, offered through a partnership with bnetTV, can be accessed at http://mobilemarketingforum.com/?q=node/717. Other events in the MMF series are planned for New York in June and Berlin in September. Further information can be found at http://www.mobilemarketingforum.com.

“The Mobile Marketing Association continues to provide an excellent resource for both new and established players in realizing their full potential across this exciting sector. Stimulating industry growth whilst seeking to protect and enhance the interests of consumers will continue to be an important role for the MMA as the market rapidly develops,” said Tony Crabtree, Managing Director, Juniper Research.

A complete list of all MMA member companies can be found in the MMA Member Directory at http://www.mmaglobal.com/about/mma-members . For information on joining the MMA, please contact [email protected].


About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Latin American (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.

About bnetTV.com
bnetTV.com (business Network Television) bnetTV is a leader in online broadcasting in the emerging technology and the growing lifestyle sectors. Producing both in-house and client-commissioned videos, its team of developers, engineers, designers, editors and producers use the latest technologies for streaming video over the web and mobile devices and overall best practices to deliver quality content. Its weekly programs Urban Beat, Wireless Planet, Maraschino MisAdventures and bnetTV.com cover a range of issues with interviews, special reports and events.

FOR MORE INFORMATION:

EMEA
Jen Allen or Becca Daniel
Mi liberty Ltd
Tel: +44 207 751 4444
Email: [email protected]

NA
Valerie Christopherson or Kirsten Woodard
GRC for MMA
Tel: (949) 608-0276
Email: [email protected]

LATAM
Maria Ramirez or Julio Gama
Newlink PR
Tel: 305 5327950
Email: [email protected]

APAC
Sonya Madeira Stamp, Jeff Tan or Joan Khor
Rice Communications Pte Ltd
Tel: +65 6227 1550
Email: [email protected]