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Research & Insights
MATT / MTA
MMA Unveils 2017 Global Smarties Shortlist as well as Shortlist for Newly Launched North America Regional Smarties
MMA Announces Powerhouse 2017 Global and North America Smarties Awards Jury
Mobile Marketing Association Appoints Allstate Marketing Head Sanjay Gupta as Global Board Chairman
Near expands operations in the United States, Andries de Villiers joins as General Manager
Mobile Marketing Association Shifts Emphasis of Smarties Awards Program To Become First Program to Award Business...
JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting
Nicolas Rieul joins S4M as VP Strategy EMEA
Kantar Millward Brown Partners with Cuebiq to Provide Marketers with Critical Intelligence on Offline ROI
Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals
S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas
Sol Flores de PepsiCo es la nueva Presidenta de la MMA en Argentina
Mobile Marketing Association's Marketing Attribution Think Tank (MATT) Convenes Top Brands to Address Walled...
SpotX enters Indonesia's Video Advertising Market
sensewhere Launches Visit Confirmation Platform for Mobile Attribution
Bottle Rocket Expands Leadership and Strategic Roles
MMA Announces Mobile Marketing Leadership Forum Speakers including Executives from Budweiser, Coca Cola, Hallmark,...
Webinar: Monetizing Mobile Data 101 - Insights and Real-World Strategies
Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel...
comScore announces launch of new multi-platform & enhanced mobile measurement in Indonesia
Mobile Marketing Association Announces Speakers from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s...
MRC Issues Location Based Advertising Measurement Guidelines
The Impact of Mobile Signals on the Consumer Journey A Report by Mobile Marketing Association and Radium One
Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Infobip launches OMNI, sparked by global expansion and A2P messaging growth
Cuebiq and Jumpshot Team Up to Measure Impact of Super Bowl LI Ads on Consumer Behavior
Micro Center Joins Shopkick Ecosystem
SHOPKICK GROCERY WILL DRIVE DISCOVERY AND SALES
IoT: Differentiate your brand through smart products
Retale Acquires Top Shopping List App, Out of Milk
Auto-Play Video Arrives On The Adcanvas Platform
Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board
Mobile Ad Tech Executive Tim Solt Joins Reveal Mobile
Reveal Mobile & inMarket Partner for "Mobile Location and The Tale of Retail ROI" Webinar
Exclusive NYC Event Focussing On Mobile Data
IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry to ‘Count-on-Begin-to-Render’ Model
Near Integrates Global Consumer Data into Oracle’s BlueKai Marketplace
Goodstuff Communications and House of Fraser are awarded “Best in Show’ at the MMA’s UK Smarties Awards for their ‘View...
Nike and Mindshare Turkey are awarded “Best in Show’ at the MMA’s EMEA Smarties Awards for their Spark Brilliance...
Marketers Use of Location Insights is Expanding, Shows MMA Study
Easy to create Interactive full screen mobile ads are here!
More than 75 Percent of Marketers Say They Will Leverage Multi-Touch Attribution (MTA) Solutions by 2019, According to...
Hathway Launches Mobile Application for The Coffee Bean & Tea Leaf
Marketers Must Align Mobile Creative with Strategy and Media According to New Report from Mobile Marketing Association...
Videology Sees Near 5X Growth in Advanced Linear TV Advertising Inventory from Q1-Q3; Digital Video Campaigns Leverage...
Immersion Launches Haptic Ad Service Enabling “Touch Effects” in Mobile Video Ads
Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board
Webinar: Two Case Studies on Geotargeting
Introducing Flipboard Storyboard: A Robust Storytelling Platform for Brands
Content Creation of a New World
Audience Engagement and Attention