October 19, 2011
MMA GLOBAL AWARDS TO BE JUDGED BY AN ESTEEMED JURY OF SENIOR BRAND MARKETERS AND ADVERTISING EXECUTIVES
The MMA Awards Recognize Innovation, Creativity and Leadership in Mobile Marketing around the Globe
New York, NY, 19 October, 2011 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced an esteemed judging panel for its 2011 Mobile Marketing Awards for Innovation, Creativity and Leadership. Presented at the annual MMA Awards Gala in Los Angeles, November 17, 2011, the MMA Awards is the world’s only global mobile marketing awards program recognizing and celebrating outstanding achievement within the industry.
“Mobile Marketing has emerged as the highest potential growth channel in the media world today,” said Greg Stuart, Global CEO of the Mobile Marketing Association. “By recognizing and honoring outstanding achievement and leadership among mobile campaigns, the MMA Awards create a gold standard for excellence that our marketers should not only emulate, but also work to surpass.”
The coveted MMA Global Awards are judged by an independent global panel of senior brand marketers and advertising agency executives who have direct control and influence over some of the largest advertising budgets. The program strives to find the best campaigns from every corner of the globe.
The judging panel’s responsibility is to ensure the MMA awards recognize the commitment and accomplishments of the world's leading companies and individuals that stand out from the pack in the burgeoning mobile marketing industry. The judges of the 2011 MMA Mobile Marketing Awards are:
- Simon Bond – Chief Marketing Officer, BBDO & Proximity Worldwide
- Tom Daly – Group Manager, The Coca-Cola Company
- Katy Dickson – Vice President Marketing Excellence & Integration
- Carl Freemont – Executive Vice President, Global Media Director, DIGITAS
- Jack Haber – VP Global Marketing and Advertising, Colgate-Palmolive
- Scott McAllister – Vice President, Digital Strategy & Innovation, American Express Interactive Division
- Sharon Osen – Senior Vice President, Marketing and Business Development, La Prairie
- Sean Rach – Director, Digital Media & Corporate Events, Prudential Corporation Asia
- Dan Rosen – Head, AKQA Mobile
- David Sable – Global Chief Executive Officer, Y&R
- Gokhan Salmanoglu – Global Mobile Innovation Head, Proctor and Gamble
- Eric Siebert – VP Global Digital Marketing, Samsung Electronics; VP, Content Research and Development, Clear Channel Radio
- Phuc Trong – Managing Director, Mobext
- Andy Wasef - Head, Mobile and Emerging Platforms, MEC
Awards are judged in a two-phase process, beginning with a Pre-Screening Council comprised of mobile marketing executives from around the world. The four submissions with the highest scores in each category become finalists and the global panel of awards judges evaluates, discusses and debates the merits of each finalist to determine the winners. All regional and global winners will be recognized for excellence at the MMA Awards Gala in Los Angeles on November 17, 2011, which culminates the MMA Forum Los Angeles.
For more information on the MMA Awards and judges, visit: http://awards.mmaglobal.com/judges
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.
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FOR MORE INFORMATION:
John Bianchi
Communications Director - Mobile Marketing Association
Mobile: 917 693 4290
Email: [email protected] | Skype: john.bianchi63
Valerie Christopherson/Evan Tamura
Phone: +1 949 608 0276
Email: [email protected]
