New York, NY, 1 November, 2011 – Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced that globally famous entrepreneur, actor and rocker Gene Simmons, along with business partner, Ortsbo President David Lucatch, will take the stage as Keynote Speakers for the MMA Forum Los Angeles.  Messrs. Simmons and Lucatch will talk to marketers about the need to start speaking in the language of their customers. Their address is at 9:15 a.m. on Thursday, November 17^th at the MMA Forum at the SLS Hotel at Beverly Hills.

 

“We are extraordinarily excited to welcome Gene Simmons and David Lucatch to the Mobile Marketing Association Forum Los Angeles,” said Michael Becker, Managing Director of the MMA in North America.  “Gene’s presence alone is enough to energize the Forum, but his and David’s essential message – that mobile marketers need to expand their offerings in order to speak in the languages of their consumers – makes the appearance relevant on a global scale.”

 

Gene Simmons, international entrepreneur, actor and legendary frontman and co-founder of the rock group KISS, is a business partner and serves as spokesman for Ortsbo.com – the world’s leading experiential language platform – which has been led by David Lucatch since its founding in 2010.  The Ortsbo solution enables the real-time translation of digital messages into more than 50 languages.

 

On Friday, May 20^th of this year, Simmons and KISS bandmate Paul Stanley, along with Lucatch and Ortsbo.com became Guinness Book world-record holders.  Simmons and Stanley led an online chat with fans worldwide, hosted by Ortsbo.com.  The chat brought together participants from 88 countries and enabled fans to communicate with the KISS rockers in their own languages in real-time through Ortsbo’s Live & Global platform.

 

Mr. Simmons and Mr. Lucatch join featured speaker Los Angeles Mayor Antonio R. Villaraigosa and other speakers at the Forum, which brings together thought leaders from top brands, agencies, carriers and others across the global mobile marketing ecosystem. This year, the MMA Forum will explore how Consumer Centric Engagement can deliver value to brands and marketers. Brands and agencies recognize that the mobile channel is a highly effective way to reach consumers; at the Forum, attendees will learn more about the diverse options mobile presents to ensure a maximally effective campaign.

 

The MMA Forum Los Angeles will also be the scene of the annual MMA Mobile Marketing Awards Gala.  The MMA Awards for innovation and leadership are the world’s only global mobile marketing awards program recognizing outstanding achievement within the industry, and the program strives to find the best campaigns from every corner of the globe.

 

For more information on programs, workshops and agenda, visit: http://forum.mmaglobal.com/losangeles

 

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.

 

Launched in July 2010, Ortsbo provides real-time, easy and accurate translations when chatting online to someone who speaks a different language, and connects to mobile devices, PC and Mac computers, and all major search engine instant messaging chat platforms Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China’s largest chat platforms and Twitter. Ortsbo now provides instant translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.  For more information, please visit www.ortsbo.com.

 

 

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