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Research & Insights
MATT / MTA
Webinar: Monetizing Mobile Data 101 - Insights and Real-World Strategies
Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel...
comScore announces launch of new multi-platform & enhanced mobile measurement in Indonesia
Mobile Marketing Association Announces Speakers from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s...
MRC Issues Location Based Advertising Measurement Guidelines
The Impact of Mobile Signals on the Consumer Journey A Report by Mobile Marketing Association and Radium One
Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum
Infobip launches OMNI, sparked by global expansion and A2P messaging growth
Cuebiq and Jumpshot Team Up to Measure Impact of Super Bowl LI Ads on Consumer Behavior
Micro Center Joins Shopkick Ecosystem
SHOPKICK GROCERY WILL DRIVE DISCOVERY AND SALES
IoT: Differentiate your brand through smart products
Retale Acquires Top Shopping List App, Out of Milk
Auto-Play Video Arrives On The Adcanvas Platform
Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board
Mobile Ad Tech Executive Tim Solt Joins Reveal Mobile
Reveal Mobile & inMarket Partner for "Mobile Location and The Tale of Retail ROI" Webinar
Exclusive NYC Event Focussing On Mobile Data
IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry to ‘Count-on-Begin-to-Render’ Model
Near Integrates Global Consumer Data into Oracle’s BlueKai Marketplace
Goodstuff Communications and House of Fraser are awarded “Best in Show’ at the MMA’s UK Smarties Awards for their ‘View...
Nike and Mindshare Turkey are awarded “Best in Show’ at the MMA’s EMEA Smarties Awards for their Spark Brilliance...
Marketers Use of Location Insights is Expanding, Shows MMA Study
Easy to create Interactive full screen mobile ads are here!
More than 75 Percent of Marketers Say They Will Leverage Multi-Touch Attribution (MTA) Solutions by 2019, According to...
Hathway Launches Mobile Application for The Coffee Bean & Tea Leaf
Marketers Must Align Mobile Creative with Strategy and Media According to New Report from Mobile Marketing Association...
Videology Sees Near 5X Growth in Advanced Linear TV Advertising Inventory from Q1-Q3; Digital Video Campaigns Leverage...
Immersion Launches Haptic Ad Service Enabling “Touch Effects” in Mobile Video Ads
Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board
Webinar: Two Case Studies on Geotargeting
Introducing Flipboard Storyboard: A Robust Storytelling Platform for Brands
Content Creation of a New World
Audience Engagement and Attention
Digital with a Consumer-First Approach
The case for reward-based advertising
Estudio de AppsFlyer sobre fraude en publicidad para descarga de aplicaciones móviles
Flipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory
Estos son los ganadores de los Premios MMA Smarties 2016 Latam
MMA 2016 Global Smarties™ Awards Honor Most Creative, Innovative and Effective in Mobile Marketing
Mobile Marketing Association Launches Marketing Attribution Think Tank to Lead and Rethink Marketing Attribution and...
MMA Appoints Six New Brand Leaders to Global Board of Directors
MMA Appoints Ten New Brand Marketer and Media/Marketing Solutions Leaders to the North American Board of Directors
Verve Releases New Research on Mobile Prodigies – Generation Z and Millennials
MMA se suma como auspiciante de los Premios Clarin Creatividad
Mejores Prácticas para crear una campaña de Audio Digital efectiva
Mobile rompió la horizontarquía
Reveal Mobile & Unacast Partner for Webinar "Beacons & Bacon & Brews"
MMA Announces 2016 UK Smarties™ Awards Shortlist
MMA Announces 2016 EMEA Smarties™ Awards Shortlist