comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China | Mobile Marketing Association
August 23, 2017
Submitted by comScore

comScore and CTR Market Research announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application reporting expands comScore’s measurement of mobile audiences in China to enable more robust reporting of visitation, engagement and demographics.

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