CardMobili, a provider of digital wallet products, has launched what it calls an industry-first beacon product that is capable of being fully integrated into a digital wallet platform, according to a press release. Designed to provide all the brands in a digital wallet ecosystem (wallet owner, merchants and service providers) with a unique set of tools for in-store and proximity-based marketing, it is incorporated into the latest release of CardMobili's market leading end-to-end digital wallet platform. The concept behind CardMobili's beacon product is to provide wallet owners with a powerful set of new marketing initiatives that help increase customer acquisition and influence purchasing decisions, according to the announcement. The company said in-store traffic and sales activity also benefit through greater customer engagement and an enhanced customer experience. CardMobili's product is beacon-hardware agnostic, enabling it to be deployed in all types of commercial wallet application – for example, fully integrated with a mobile network operators' existing digital wallet ecosystem, as well as within individual partner brands' wallets. Bluetooth beacons can be configured and managed within the system, giving wallet owners full control over the design and mobile experience enjoyed by customers across both iOS and Android devices while also providing an important competitive edge for partner SMBs and large enterprises, the company said in the announcement. Key benefits of CardMobili's innovative beacon solution include: Beacons can be deployed as an acquisition tool for seamless registration on to loyalty programmes. Beacon messages can be transmitted to provide a guided customer experience while shopping. Marketing campaigns can be easily designed and launched, such as promotions, offers or coupons to influence shopper decisions and behaviour. Detailed metrics are available to track each beacon's performance. “With our new beacon solution, we have created a uniquely new approach for creating targeted in-store proximity-based experiences," Helena Leite, CEO of CardMobili, said in a statement. "For example, we can now ensure that a particular offer is zoned specifically to a department or aisle within a store. It can be used as an acquisition tool for seamless registration into loyalty programmes, or even to deliver in-app messages to customers for a value-added mobile experience while shopping."