MOUNTAIN VIEW, Calif., April 7, 2009 – Bytemobile, Inc., the global leader in mobile internet solutions for wireless network operators, today announced its MobileMatch™ application, which is designed to assist users in navigating the increasingly complex Web on mobile devices. Unlike existing solutions, the new software enables operators to dynamically present users with personalized content and services through real-time analysis of browsing behavior, application data and subscriber data.

“With 85% of consumers reporting that their wireless device is too difficult to use for web browsing, the MobileMatch application allows operators to simplify and enhance the process,” said Adrian Hall, chief marketing officer of Bytemobile. “The new software pinpoints content that a particular user is most likely to seek and virtually puts it at his or her fingertips. The result is a productive and satisfying mobile internet experience without extensive search and navigation.”

The MobileMatch software is a new application of Bytemobile’s Optimization and Services Node (OSN). Deployed in the core data path of the network, the OSN provides intelligent policy-based gateway functions and optimization services that enable operators to improve network efficiency, capacity and scalability while delivering faster web browsing to mobile subscribers. Since its launch in 2001, the OSN has been commercially deployed by 104 wireless network operators worldwide.

Value for Both Consumers and Providers
By deploying the MobileMatch application in conjunction with other Bytemobile solutions, operators can leverage their insight into user preferences for the effective delivery and monetization of personalized content and services. As an enabler of the Widget Bar and Ad Insertion applications of Bytemobile’s Web Fidelity™ Suite, MobileMatch supports the selection of the most personally relevant value-added services and delivers network-based widgets and advertisements to a mobile user that are based on his or her unique browsing behavior. Since targeted content generates significantly higher click-through rates, they increase revenue and business value with their potential to influence a consumer’s purchasing decision.

Bytemobile’s MobileMatch software ensures that information available to applications is always up to date. Analysis is performed during each user page request and can be applied immediately to the creation and delivery of new services that correspond to the user’s specific interests. Since the solution continuously analyzes browsing habits and updates profiles accordingly, applications and services remain relevant as user interests and behavior change. The software requires no configuration or integration by the operator in order to build a profile or keep it current. All data maintained by the MobileMatch application is exclusively within the operator’s control and subject to its privacy policies for subscribers.

About Bytemobile, Inc.
Bytemobile is a tier-one provider of integrated mobile internet solutions which enable wireless network operators to deliver value-added data services to consumers on all mobile devices. Bytemobile solutions are installed in the networks of 104 operators in 54 countries and 12 of the world’s top 15 tier-one operators. Customers include AT&T, China Mobile, China Unicom, KDDI, KPN, Orange, Orascom, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica, TeliaSonera, Vodafone, and WILLCOM. Bytemobile is a privately held company with regional sales and support offices in Wokingham, U.K.; Dubai, U.A.E.; Mumbai, India; Tokyo, Japan; Beijing, China; Seoul, Korea; Singapore; and Sydney, Australia; and research and development centers in Mountain View, California; Patras, Greece; Champaign, Illinois; and Belfast, Northern Ireland. The company is committed to helping its customers and partners deploy green mobile internet solutions in a sustainable network environment. To learn more about Bytemobile, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo, MobileMatch, and Web Fidelity are trademarks of Bytemobile, Inc. and may be registered in some jurisdictions. All other product or service names are the property of their respective owners.

Bytemobile Contact:
Stacey Infantino
Public Relations Manager
+1 650 641 7655
[email protected]

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