Bank BRI appoints Big Mobile as exclusive Digital Agency partner. | Mobile Marketing Association
October 27, 2015
Submitted by Big Mobile


Indonesia October 27th 2015 – Big Mobile, Indonesia’s leading independent mobile specialist, has been appointed the exclusive digital agency partner for Bank BRI, the oldest and one of the largest commercial banks in Indonesia.

 

Following the execution of multiple successful mobile advertising campaigns for BRI’s Junio product, Big Mobile were invited to pitch for a 12-month contract to become the bank’s sole digital agency.

 

With Bank BRI focused on reaching their target market through digital channels, Big Mobile will work closely with the company’s marketing division to create and implement an end-to-end comprehensive digital strategy.

 

Big Mobile are responsible for the strategic planning, management, execution, and analysis of all digital marketing for Bank BRI including desktop, mobile, social media, search and company websites.

 

D.argo Prabowo, Assistant Vice President – Marcomm Division at BRI Bank, says: “We’re excited about our partnership with Big Mobile Indonesia as our digital agency. To achieve our goals and remain close to our target audience, it’s very critical that we create meaningful and relevant digital campaigns.”

 

Yunnita Avreda, Country Manager for Big Mobile Indonesia, adds; “We are thrilled with our appointment as the first digital agency of Bank BRI. With our many years’ industry experience and our team of experts in strategy, creative, UX and tech, we are confident we will achieve Bank BRI’s goals.”

 

Graham Christie, Group CEO of Big Mobile adds “Major brands in Indonesia are accelerating the migration away from traditional marketing channels. Now in our fifth year in Indonesia, and with the largest mobile-centric team of specialists in Jakarta, plus our regional leadership in mobile, we’re looking forward to supporting Bank BRI harness the digital future”.

 

The partnership not only marks a step change in Bank BRI’s marketing strategy with a strong focus on digital for the first time, but also increases Big Mobile’s footprint in Indonesia and further strengthens their position as market leader in the country’s mobile advertising landscape.

 

ENDS.

 

 

ABOUT BIG MOBILE GROUP:

Big Mobile is the leading, international, independent, and award winning premium mobile media and solutions company, with operations in Sydney, Melbourne, Brisbane, Jakarta, Auckland, Singapore and Manila.

Formed in 2009, Big Mobile enjoys unique and exclusive partnerships, representing the biggest and best premium Mobile publishers and Mobile Network Operators advertising products across APAC.

The company has built a vast amount of experience mobilising top 100 consumer brands, across key vertical sectors including Banking and Finance, Automotive, IT&T, Media and Entertainment, FMCG and retail.

Big Mobile leverages development capabilities, proprietary and third party ad-serving solutions, and data enrichment toolsets.

Big AdventTM the company’s proprietary ad creative technology, integrates increasingly sophisticated features into dynamic HTML5 based formats, and is pioneering the next generation of mobile ads.
 

ABOUT BANK BRI:

PT Bank Rakyat Indonesia (Persero) Tbk. is the biggest bank in Indonesia. Its history was started back on 16 December 1895, when Raden Bei Aria Wiraatmaja founded a small financial institution with the name of De Poerwokertosche Hulp en Spaarbank der Inlandsche Hoofden. The institution was a mosque-based association, which function was to manage and disburse trusted fund to community in a very simple scheme. 

Over the years, the institution went through name changes and evolve with the surrounding condition. In 1912, it’s name changed to Centrale Kas Voor Volkscredietwezen, and in 1942 – by Japanese ruling it was changed to Syomin Ginko. In the independence era, Syomin Ginko was replaced by the name of Bank Rakyat Indonesia. Still going through some name changes, finally in 1992 the official name of the institution was PT Bank Rakyat Indonesia (Persero), being one of the state owned enterprises. In 2003, BRI became a publicly listed with 30% of its share listed on Jakarta Stock Exchange (now Indonesia Stock Exchange/IDX) with the ticker code of BBRI. Currently, BBRI is part of LQ45 equity index, one of blue chips shares in IDX

With over 50 million retail clients and an emphasis on customer satisfaction, BRI’s vision is to be the leading commercial bank in Indonesia.

Indonesia October 27th 2015Big Mobile, Indonesia’s leading independent mobile specialist, has been appointed the exclusive digital agency partner for Bank BRI, the oldest and one of the largest commercial banks in Indonesia.

 

Following the execution of multiple successful mobile advertising campaigns for BRI’s Junio product, Big Mobile were invited to pitch for a 12-month contract to become the bank’s sole digital agency.

 

With Bank BRI focused on reaching their target market through digital channels, Big Mobile will work closely with the company’s marketing division to create and implement an end-to-end comprehensive digital strategy.

 

Big Mobile are responsible for the strategic planning, management, execution, and analysis of all digital marketing for Bank BRI including desktop, mobile, social media, search and company websites.

 

D.argo Prabowo, Assistant Vice President – Marcomm Division at BRI Bank, says: “We’re excited about our partnership with Big Mobile Indonesia as our digital agency. To achieve our goals and remain close to our target audience, it’s very critical that we create meaningful and relevant digital campaigns.”

 

Yunnita Avreda, Country Manager for Big Mobile Indonesia, adds; “We are thrilled with our appointment as the first digital agency of Bank BRI. With our many years’ industry experience and our team of experts in strategy, creative, UX and tech, we are confident we will achieve Bank BRI’s goals.”

 

Graham Christie, Group CEO of Big Mobile adds “Major brands in Indonesia are accelerating the migration away from traditional marketing channels. Now in our fifth year in Indonesia, and with the largest mobile-centric team of specialists in Jakarta, plus our regional leadership in mobile, we’re looking forward to supporting Bank BRI harness the digital future”.

 

The partnership not only marks a step change in Bank BRI’s marketing strategy with a strong focus on digital for the first time, but also increases Big Mobile’s footprint in Indonesia and further strengthens their position as market leader in the country’s mobile advertising landscape.

 

ENDS.

 

 

ABOUT BIG MOBILE GROUP:

Big Mobile is the leading, international, independent, and award winning premium mobile media and solutions company, with operations in Sydney, Melbourne, Brisbane, Jakarta, Auckland, Singapore and Manila.

Formed in 2009, Big Mobile enjoys unique and exclusive partnerships, representing the biggest and best premium Mobile publishers and Mobile Network Operators advertising products across APAC.

The company has built a vast amount of experience mobilising top 100 consumer brands, across key vertical sectors including Banking and Finance, Automotive, IT&T, Media and Entertainment, FMCG and retail.

Big Mobile leverages development capabilities, proprietary and third party ad-serving solutions, and data enrichment toolsets.

Big AdventTM the company’s proprietary ad creative technology, integrates increasingly sophisticated features into dynamic HTML5 based formats, and is pioneering the next generation of mobile ads.
 

ABOUT BANK BRI:

PT Bank Rakyat Indonesia (Persero) Tbk. is the biggest bank in Indonesia. Its history was started back on 16 December 1895, when Raden Bei Aria Wiraatmaja founded a small financial institution with the name of De Poerwokertosche Hulp en Spaarbank der Inlandsche Hoofden. The institution was a mosque-based association, which function was to manage and disburse trusted fund to community in a very simple scheme. 

Over the years, the institution went through name changes and evolve with the surrounding condition. In 1912, it’s name changed to Centrale Kas Voor Volkscredietwezen, and in 1942 – by Japanese ruling it was changed to Syomin Ginko. In the independence era, Syomin Ginko was replaced by the name of Bank Rakyat Indonesia. Still going through some name changes, finally in 1992 the official name of the institution was PT Bank Rakyat Indonesia (Persero), being one of the state owned enterprises. In 2003, BRI became a publicly listed with 30% of its share listed on Jakarta Stock Exchange (now Indonesia Stock Exchange/IDX) with the ticker code of BBRI. Currently, BBRI is part of LQ45 equity index, one of blue chips shares in IDX

With over 50 million retail clients and an emphasis on customer satisfaction, BRI’s vision is to be the leading commercial bank in Indonesia.