Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America | Mobile Marketing Association
August 17, 2016
Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America • Audio.ad will be XAPPmedia’s exclusive representative in Latin America and the U.S. Hispanic market • Audio.ad will offer XAPP Ads® that enable mobile consumers of music streaming services and other audio apps to interact with advertising simply by speaking MIAMI (August 17, 2016) – Audio.ad, a Cisneros Interactive company specialized in digital audio advertising for brands and content producers, has signed an exclusive representation agreement for Latin America and the U.S. Hispanic market with XAPPmedia, the inventor of interactive audio advertising and content promotion solutions. Through this alliance, Audio.ad will exclusively commercialize XAPPmedia’s interactive audio format in the region that allows online radio, music streaming and podcast audiences to interact instantaneously with brands by simply speaking in response to prompted offers. XAPP Ads® prompt listeners with convenient ‘calls to action’ or verbal commands, such as: download app, send coupon, email me, go to advertiser’s website, connect to a call center, or take me to a retailer’s nearest location. “For more than 80 years, radio advertising formats didn’t allow consumers to interact directly with commercial ads. Digital audio delivered through mobile devices has eliminated that barrier, however, mobile listeners don’t have visual contact with their telephone’s screen 87% of the time they spend listening. That means display ads have low response rates.” explained Gonzalo Alonso, Audio.ad’s Managing Director. “By contrast, XAPPmedia’s interactive audio ads enables a unique experience for digital audio consumers that ensures 100% ad exposure and frictionless engagement. When consumers hear a XAPP Ad on their mobile devices, they can access more information on a product or service instantaneously by simply repeating a prompted phrase. These new ‘voice clicks’ perform 13 times better than conventional ‘touch clicks’ in results measured in mobile devices in the United States. “From Audio.ad’s standpoint, we are excited to bring this innovative technology to the Latin America and the U.S. Hispanic market. It provides new ways to connect brands with their audiences, while improving the experience of digital audio listeners,” Alonso added in respect to the exclusive representation agreement with XAPPmedia. Pat Higbie, XAPPmedia’s CEO and Co-founder, concluded: “Audio.ad provides access to an audience of over 55 million listeners in Latin America and the U.S. Hispanic market, providing substantial mobile consumer reach for advertisers. We consider Audio.ad an ideal strategic partner to continue our international expansion for interactive audio services.” ABOUT AUDIO.AD: Audio.ad is a Cisneros Interactive company providing digital audio advertising solutions for brands and audio content producers in Latin America and the U.S. Hispanic market, enabling advertisers to impact audiences of online radio and audio streaming services through intelligent and targeted audio spots and other digital formats. Founded by Germán Herebia and Carlos Córdoba in December 2014, Audio.ad reaches an audience of more than 55 million unique users in the region. For more information, visit audio.ad ABOUT CISNEROS INTERACTIVE: Cisneros Interactive is a corporate division of the Cisneros organization that encompasses all its digital initiatives and focuses on digital advertising. It has several companies in this field: RedMas, being its initial investment, is an online advertising business unit with 135 million unique users a month in Latin America and the U.S. Hispanic market, and Adsmovil, the leading mobile advertising network in the region. Other investments by Cisneros Interactive in digital advertising include Audio.Ad, FLUVIP, Tail Target Latino, and Coyote Media House, to name a few. About XAPPmedia®: XAPPmedia is the leader in interactive audio advertising and content engagement services and is the first company to Give Consumers a Voice™ allowing instant, voice-activated connections with brands and audio content through mobile apps. Unlike other mobile ad formats, XAPP enables consumers to connect with content, artists and brands by simply speaking. Simple, spontaneous and convenient voice conversion brings more value to advertisers and content producers while improving ad unit yield and user experience for audio app publishers. The company was founded in 2012 with headquarters in Washington, DC. For more information, visit: xappmedia.com