MMA Global - Article - Research & Statistics

Research & Statistics

Section Listings:

Research Reports & Publications

Documents: 18

Documents: 14

Nielsen: Improved Recall, Comfort With Mobile Ads

A NEW REPORT BY NIELSEN Mobile suggests that consumers are gradually warming to mobile advertising. Among the findings: nearly one-quarter of all U.S. mobile subscribers (23%) say they have viewed mobile advertising in the last 30 days.

Text Based Mobile Advertising (m:metrics)

Almost 80 percent of mobile users actively use SMS on a regular basis in any one month in Western Europe. In an average month ending January, Italy and the UK are the most active with 88 percent and 87 percent respectively. The United...

21st Century Mobile Marketing Global insights into the world’s most advanced mobile market: Japan

According to industry data released by Japan’s largest advertising agency Dentsu in late February, mobile advertising expenditures in the Japanese market in 2007 increased by almost 60% compared to the previous year, reaching ¥62.1 billion (ca. USD 582 million).

This result tops even Dentsu’s own optimistic prognosis, published 12 months earlier, by 12%. An impressive performance in an advertising market close to saturation – total advertising expenditures in Japan only grew by 1.1% from 2006 to 2007, and by 1.7% between 2005 and 2006.

Mobile Advertising—Supercharge Your Brand in the Exploding Wireless Market

Mobile Advertising – Supercharge Your Brand in the Exploding Wireless Market Chetan Sharma, Joe Herzog, and Victor Melfi John Wiley & Sons 432 page...

MMA Mobile Attitude and Usage Study Preview (United States)

Following is an excerpt from the recently released study. The entire document is available in the Member's section.