MMA International Journal of Mobile Marketing

About the International Journal of Mobile Marketing
The award winning MMA International Journal of Mobile Marketing (IJMM) is published twice annually, in June and December.  The journal provides a medium for academics, students, and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing. 

The IJMM was recognized by the ASAE & the Center for Association Leadership as the winner of the 2007 Gold Circle Awards for Peer Reviewed Journals from an association with revenues of $2 million or less.  Click HERE to view the announcement.

The MMA Academic Outreach Committee oversees the publication of the IJMM.  The AOC is comprised of volunteers from various MMA member companies and universities.

The Editorial Review Board is comprised of academic industry professionals who peer review articles for the IJMM.

Print Availability

Subscribe to the IJMM/Order Back Issues
To order an annual subcription or back issues of the IJMM, please complete and fax back the ORDER FORM.

Member Status        Annual Subscription        Single Issue
                                        (2 Issues)

MMA Members              $75.00 USD                $45.00 USD
Non-members              $100.00 USD              $70.00 USD

Pricing*: *Prices subject to change without notice.  For bulk orders or special requests, contact the MMA at mmajournal@mmaglobal.com.

Electronic Availability 
The IJMM is available digitally through EBSCO Publishing Host and Business Source Premier Databases.  EBSCO is one of the world's largest electronic publishers and sources of journals and research.  Find out more here:  http://www.ebsco.com/default.php.  Check your local and university libraries to see if they have EBSCO access. 

"The IJMM is, put simply, the must-have publication for those who are not only planning to launch mobile marketing or advertising campaigns, but for those who want to see success and profits as a result.  In an industry where today's news is already old, the IJMM provides analysis and education that is both invaluable and undeniably current."
     - Doug Busk, SinglePoint

"International Journal of Mobile Marketing is the only academic journal that contains the latest research in Mobile Marketing. As an industry practitioner, I have found it a must read to follow the latest knowledge and trends.  As an author, I have found it an invaluable mechanism to share information with academic and industry luminaries."
      - G.D. Ramkumar, Snaptell