How much of a story can you tell in 1 second? When it comes to mobile video it turns out to be a lot. Mobile video has changed traditional storytelling rules, as well as the media and retail landscape. In response, Target created a weekly video series that takes advantage of the mobile screen. In this session Kristi Argyilan, SVP Media and Guest Engagement at Target, will share learnings on how performance metrics guided their video creation and how Target has evolved and capitalized on the speed and flexibility their in-house production allows.
Coordinated orchestration between TV and mobile is a marketer’s dream. But these are very early days... In this session, you will hear how Choice Hotels is deriving insights for the inevitable cross-platform future with the aid of a groundbreaking research report from Facebook and Simulmedia.
Hear how Dunkin’ Donuts in partnership with DigitasLBi mastered the art of disruptive storytelling with their cross platform mobile video campaign #WTFast. In order to drive awareness and downloads they showcased Dunkin’s latest innovation—On-the-Go Ordering—with a 360° campaign that engaged viewers by highlighting the benefit of speed. Their campaign included tapping into new audiences alongside a variety of traditionally high performing placements that resulted in 11MM views in the first two weeks.
The advent of mobile has shifted video viewing from lean-back television to lean-in socializers. As more video content gets distributed digitally, advertisers need to align video content with viewing habits. Join Rubicon Project in a round-table discussion on what the right ways are to engage the modern viewer. Are we using the device and the medium correctly? How can we marry tune-in with video on demand? What do the viewers really want?
Mobile video has quickly become a critical marketing channel for brands. However, for marketers to truly leverage this shift they need to scale their measurement efforts across devices and platforms. In this session, participants will learn how to gain the deep cross-platform insights that drive successful audience analysis and campaign planning.
Most US consumers have more than three digital 'screens' at their disposal, and they're watching video on all of them. Understanding these touch points and how they are connected will enable marketers to make better marketing investments.
During the roundtable discussion we'll cover:
Advertising has for too long been an interaction between buyers and sellers, leaving the consumer to be an afterthought in the process. With ad blockers on the rise, consumer expectations are higher than ever around personalized, relevant, authentic, and quality branded content that informs, entertains, and provides clear value. This session will explore the opportunities that mobile video advertising presents for brands to tap into consumer passions, and how we as an industry can succeed in personalizing the experience to convert passive viewers into active ambassadors.
2017 is seeing the adoption of Virtual Reality (VR) across many industries to connect with consumers in creative and amazing ways.
Senior Director & Head of Creative Brand Marketing at Samsung, Jarrett Dube will share how VR and 360-degree technology is being used to extend the brand experience, transforming the way we tell and consume stories.
