These days, it feels like it’s TV against digital. The new against the old, or the broad against the targeted. But the truth is,
we need to find balance between broad based awareness and targeted conversations in order to succeed. The future of video is a cross-functional one where video innovation requires blurred lines between the dividing parties, smart storytelling, and audience
engagement across every screen. This session will explore the next phase for video and how digital-obsessed advertisers, in the search for the perfectly targeted consumer, can exploit changes in viewership to understand where they are, where they are coming
from and where they are headed next.