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Wednesday, April 5, 2017

7:30 AM – 8:45 AM

Registration & Continental Breakfast

9:00 AM – 9:05 AM

Welcome from MMA

9:10 AM – 9:15 AM

Welcome Remarks

9:15 AM – 9:45 AM

Session One Keynote

9:45 AM – 10:15 AM

Session 2

Additional speaker to be announced.
In Partnership With:

10:15 AM – 10:45 AM

Session 3

10:45 AM – 11:15 AM

Networking Break

11:15 AM – 11:45 AM

Session 4

Head of Driver & Rider Acquisition

11:45 AM – 12:15 PM

Session 5

How Wendy’s Uses Location Data to Increase Media and Creative Effectiveness

To reach on-the-go consumers, Wendy uses location marketing to appeal to hungry consumers when and where they are most likely to buy. Using location data to make informed media and creative advertising placements, Brandon Rhoten, VP of Advertising, Media and Digital at Wendy’s will share some sophisticated ways they are using Spotify, search, and social networks to identify the right consumers and serve up content that fits that person’s mobile moment.
VP Advertising, Media and Digital
The Wendy's Company

12:15 PM – 12:45 PM

Session 6

SMoX Insights

The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed to quantify the value of mobile in the mix and to provide fact based advice to help marketers maximize the impact of their mobile investment. Hear the latest results from this initiative and discover how you to too can maximize your location marketing spend.

Speaker to be announced.

12:45 PM – 2:15 PM

Networking Lunch

In Partnership With:

1:00 PM – 2:00 PM

Roundtable Discussions

In Partnership With:
In Partnership With:
In Partnership With:

2:15 PM – 2:45 PM

Session 7

Using Location Data to Create More Engaging, Measurable Experiences

Location intelligence provides powerful opportunities for brands to engage in impactful, unique ways and in turn to more deeply understand the effect of these experiences. In this session, we’ll discuss how Samsung leverages data about consumers’ locations to curate social media experiences and allow consumers to take part in cultural moments in new ways . We will also discuss how Samsung harnesses location and foot traffic data to gain deeper insights about consumer behavior and media attribution.
SVP Data & Analysis
Publicis Groupe

2:45 PM – 3:15 PM

Session 8

Coke Drives Millennial Engagement with Location Marketing

The millennial’s path to purchase today is not a linear track, but a collection of digital moments. Location marketing gives brands another tool to deliver “moments” when consumers are most receptive to them based on behavior and context. In this session, Corinne Baker, Marketing Manager, Digital Platforms and Innovation at The Coca-Cola Company will share how they are building out their digital ecosystem to reach the right person at the right moment and the right place to drive millennial engagement and grow revenue.
Marketing Manager, Digital Platforms and Innovation
The Coca-Cola Company

3:15 PM – 3:45 PM

Networking Break

3:45 PM – 4:15 PM

Session 9

Beyond Media and Marketing: How QuickCheck Uses Location ​Data to Drive Business Decisions

Location data and insights continue to provide tangible brand success. These insights can reach beyond marketing to solve nearly any type of business challenge. QuickChek, a market leader in food services with more than 140 retail locations throughout the U.S., sought ​to transform its entire business operation using location data. In this session attendees will hear how location increased ​store visits, attracted new consumers, and drove both marketing and strategic business decisions.

Additional speaker to be announced.
CEO & Co-Founder

4:15 PM – 5:00 PM

Session 10

5:00 PM – 6:00 PM

Networking Reception


Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

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Supporting Partners 

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