GroupM | Mobile Marketing Association

GroupM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare. Our primary purpose is to maximize the performance of WPPs media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring unfair competitive advantage to our clients and our companies.

Products / Services: 
Business Services
Ecosystem: 
Agency

MMA Program Participation