11/2013 FollowApps becomes FollowAnalytics
The Followapps Mobile Platform is a fully integrated web and mobile SaaS with an SDK that runs on Apple and Android mobile devices. There are five different products, each designed with the needs of global brand marketers in mind:

- Dashboard : Provides CMOs a 360-degree view of mobile app performance and return on investment ;
- User Analytics : Measures key metrics such as user behavior and mobile engagement in real-time ;
- Watch : Provides competitive intelligence;
- Conversation : Creates customized, targeted conversations with app users that are synchronized with a company’s customer relations management system;
- App Submission Management : Helps brands manage the app submission, approval and publishing process.