CarMax is the United States' largest used-car retailer and a Fortune 500 company. The first CarMax location opened in September 1993. As of July 2018, the company had 190 locations. Prior to the first store being built, DeVito/Verdi was hired as the advertising agency and creative resource. The company executed the campaign and additional TV advertisements over the course of a number of years in support of the launch and the initial wave of stores. While CarMax stores focus on marketing used vehicles, the company owns two Toyota dealership franchises located in Kenosha, Wisconsin and Laurel, Maryland that sell new vehicles.