MMA Mastering Attribution Webinar Series

Webinar Series: Mastering Multi-Touch Attribution

  MMA’s four-part webinar series designed to demystify multi-touch attribution (MTA) will educate marketers and provide guidance in identifying and harnessing the best MTA methods. The webinars will share in-depth MTA modeling techniques and use cases, as well as provide a sophisticated scoring methodology and tools that can be used to fine-tune and accelerate the MTA provider selection process. Attendees will learn real-world strategies that can help them improve marketing initiatives and connect marketing to tangible business outcomes.

Each session will include 45 minutes of content and 15 minutes for Q&A.

Email matt[at]mmaglobal[dot]com to learn more and to find out how to gain access to the webinars, or fill out the form below. (Already an MMA Member? Log in here for webinar details and registration).


Tuesday, November 15, 2016 - 2:00pm to 3:00pm EST

Watch the Webinar:
If your company is an MMA member and you need log-in information, please email membership[at]mmaglobal[dot]com.

This webinar will provide an introduction to the MTA landscape and insights that will transform the way marketers do business.
 
You will:

  1. Learn what MTA is and understand its importance
  2. Recognize how MTA differs from conventional methods such as marketing mix analysis and last-touch attribution
  3. Understand the advantages of using sophisticated MTA modeling techniques
  4. Gain insight into how other marketers fit MTA into their portfolio of marketing optimization tools
  5. Review real-world examples of how to use MTA to solve business problems
Speakers: 
CEO
Mobile Marketing Association
President
Rubinson Partners, Inc.
Members Only
Presented by:

Tuesday, November 29, 2016 - 2:00pm to 3:00pm EST

Watch the Webinar:
If your company is an MMA member and you need log-in information, please email membership[at]mmaglobal[dot]com.

Second in the “Mastering Multi-Touch Attribution” series, this webinar will introduce key components of the MMA’s newly released Marketing Attribution Decision Guide (MADG) and Assessment so you can quickly begin applying critical insights that will benefit your organization. 

You will:

  1. Learn why one universal MTA solution doesn’t exist and why the best MTA solutions are customized to meet the needs of individual organizations
  2. Gain a solid understanding of the marketing use cases that are most relevant to the needs and business objectives of your organization
  3. Pinpoint clear criteria to enable quick assessment of those providers that are best able to address MTA challenges head on and provide critical MTA insights
Speakers: 
CEO
Mobile Marketing Association
President
Rubinson Partners, Inc.
Members Only
Presented by:

Tuesday, December 13, 2016 - 2:00pm to 3:00pm EST

Watch the Webinar:
If your company is an MMA member and you need log-in information, please email membership[at]mmaglobal[dot]com.

Third in the “Mastering Multi-Touch Attribution” series, this webinar will help you differentiate between different MTA offerings and approaches and identify providers’ readiness to solve your most important marketing challenges.

You will:

  1. Learn how to recognize what good data looks like and how it can be best applied with MTA
  2. Gain a solid non-technical understanding of the strengths and weaknesses of various MTA methodologies and data approaches
  3. Identify evaluative tools to help you make sense of different approaches that MTA providers offer
  4. Review real-world examples of how different MTA methods work to solve the business challenges with which marketers struggle
Speakers: 
CEO
Mobile Marketing Association
President
Rubinson Partners, Inc.
Members Only
Presented by:

Tuesday, January 10, 2017 - 2:00pm to 3:00pm EST

Watch the Webinar:
If your company is an MMA member and you need log-in information, please email membership[at]mmaglobal[dot]com.

Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.

You will:

  1. Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
  2. Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
  3. Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI
Speakers: 
CEO
Mobile Marketing Association
President
Rubinson Partners, Inc.
Members Only
Presented by:

Interested in Learning More About MATT?

Fill out the form below and we will follow up with you.

Or, you can contact matt[at]mmaglobal[dot]com for more information.