Webinar Series: Mastering Multi-Touch Attribution
MMA’s four-part webinar series designed to demystify multi-touch attribution (MTA) will educate marketers and provide guidance in identifying and harnessing the best MTA methods. The webinars will share in-depth MTA modeling techniques and use cases, as well as provide a sophisticated scoring methodology and tools that can be used to fine-tune and accelerate the MTA provider selection process. Attendees will learn real-world strategies that can help them improve marketing initiatives and connect marketing to tangible business outcomes.
Each session will include 45 minutes of content and 15 minutes for Q&A.
Email matt[at]mmaglobal[dot]com to learn more and to find out how to gain access to the webinars, or fill out the form below. (Already an MMA Member? Log in here for webinar details and registration).