Online Marketing Manager (NY based)

Summary:

The Online Marketing Manager will be responsible for increasing acquisitions and life time value of subscribers of 2waytraffic Mobile USA’s products.  You will be accountable for all online marketing activities for multiple products in key markets in the USA and Canada, and, activities of US based media partners internationally. 2waytraffic Mobile USA, Inc. is a Sony Pictures Entertainment company.

Activities:

• Manage relationships with key media partners to increase acquisitions and life time value of subscribers
• Oversee budget for US and Canadian marketing activities
• Execute CPA, CPC and CPM media buys
• Analyze pertinent data such as: customer acquisition, website traffic and consumer behavior data
• Optimize and monetize traffic and product usage
• Manage production team for development of creative materials

Additional activities and responsibilities include:

• Product management of North American mobile service operations
• Technical implementations of new and additional functionalities
• Building and maintaining relationships with media partners, suppliers, aggregators and carriers
• Help compliancy officer control compliant marketing
• Management of mobile content, including content of music labels, video and games
• Exploring new business opportunities and expansion to new markets

Knowledge and experience:

•    Analytical: analyze data and make decisions on information gathered
•    Two to three years experience in mobile media advertising and marketing
•    Managing key affiliate relationships
•    Good knowledge of MS Office (Word, Excel, etc).
•    Language knowledge: Multilingual/Dutch a plus

Education: 
•    Bachelor’s degree in Marketing or Communications

Personal characteristics:

•    Independent, Analytical, Full Initiative, Enthusiastic, Professional

Salary:

•    $75,000 to $90,000 depending on experience

Respond to Debbie Foster, Office Manager, via email at Debbie.Foster@2waytraffic.com