PROFILE
The Mobile Marketing Association (MMA) is the premier global trade group that strives to stimulate the growth of mobile marketing and support marketers, agencies and media sellers in accelerating their success and growth. The MMA is a not-for-profit company with customers in over forty countries.
Understanding the implications of and opportunities presented by this rapidly emerging industry, MMA has positioned itself as the collective voice representing the interest of companies engaged in the whole mobile marketing ecosystem. Through active participation, MMA offers all members the opportunity to be part of a global forum to discuss and define industry initiatives and issues and importantly to help grow the mobile marketing industry. Foremost among these issues is the creation of a global growth strategy, global standards and best practices along with education that will support the development of a professional and sustainable industry.
The organization is experiencing substantial growth (nearly doubling revenue in last two years) and now has more than 700 members in 49 countries. The ongoing heavy demand for mobile content and marketing services will continue to drive growth as MMA remains in the forefront of this rapidly evolving industry. MMA members include agencies, advertisers, media sellers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of media and marketing via mobile devices.
MMA is developing many businesses that besides membership include an expanding conference and events schedule providing member access to industry leaders and insights along with being a platform for industry thought-leadership. Currently, we have events in NYC, SF, Singapore, UK, Turkey, Brazil, Miami, Dominican Republic and more international events are coming. We also are positioning us for educational leadership and more.
MMA is a lean, innovative and high-energy, entrepreneurially driven non-profit organization and needs leaders who are already highly motivated, visibly smart, and who possesses a practical, hands-on orientation that would relish the opportunity to truly contribute to the growth of the organization, membership and industry. Additionally, the MMA strongly supports personally initiative and is always looking for team who see and seize opportunities to develop new businesses and products and take them to market.
One-way to understand the MMA is by its representative set of the board of directors, as follows:
Alex Moukas, CEO/Founder – Velti
Joe Kennedy, CEO – Pandora
Tom Daly, Global Head of Mobile – Coca-Cola Co.
David Gwozdz, CEO – Mojiva
Eddy Hatenstein, CEO – LA Times / Tribune Co.
Paul Palmieri, CEO - Millennial Media
Cameron Clayton, The Weather Channel – SVP Digital
Jim Smith, CEO - Motricity
Naveen Tewari, CEO - InMobi
Jack Philbin, Founder/CEO - Vibes Media
Jack Haber, VP Worldwide Advertising - Colgate
Curt Hecht, CEO - VivaKi's Nerve Center
Tobin Ireland, Group Commercial Director - Vodafone Group
Bob Liodice, CEO - ANA-Assoc. National Advertisers
Neal Mohan, VP, Product Management - Google
For more information, visit MMA’s website at http://www.mmaglobal.com
LOCATION
New York City
REPORTS TO
CEO, MMA Global (based in New York City) and will work closely with all departments and regions. The Director will also work closely with research and marketing peers at member companies plus other organizations and research vendors. In addition, will have some accountability to the regional Managing Directors in LATAM, EMEA, APAC and NA.
OPPORTUNITY
The Mobile Marketing Association seeks a talented and organized marketing and media research leader to serve as the head of research for the MMA and the mobile industry. The Director of Research is responsible for developing and leading groundbreaking research that will help impact the future direction of Mobile Marketing.
In this capacity, the Director will work with some of the brightest minds in Research and Marketing from the top mobile sellers, major marketers and agencies. There is a major opportunity to take a true leadership position in the industry as the MMA will develop key learnings that will inform Best Practices and shape the future of the industry. The appropriate candidate will have the chance to drive results that will be legacy making for the industry and potentially career-changing personally.
KEY RESPONSIBILITIES
Overall, the Director of Research will be expected to take leadership of what will be the most important research to be conducted in the industry for the next decade (cross media channel research), turn data into insights and support the asking and answering of all the important questions that arise around mobile marketing. The MMA is currently raising a $1 million for the above.
Additionally, and in more detail, this person will:
- Lead the MMA’s Research Council, which is comprised of senior research executives from major mobile marketing and media companies, to direct the development of industry research and then to drive it from conception to completion and release. Insights from these efforts will help to educate all marketers and agencies in addition to establishing best practices that will be adopted throughout the industry to maximize the effectiveness of online marketing and advertising.
- Provide industry guidance and leadership to launch proprietary research projects that illuminate on the emerging world of Mobile Marketing. This person will own each project, manage the constituents and drive each program from conception to completion.
- Critical to success will be overseeing the MMA’s MoXME (Mobile Cross Marketing Effectiveness) program. This program, with over $1 million in funding, will be critical to understanding mobile’s role in the marketing mix around the world. Over time, we could easily fund this program for $5 to 10 million. Also, will publicly present the state of the industry and research findings at MMA events and other industry conferences in order to broadly communicate the benefits, results and importance of our learning’s to the MMA member base as well as the wider Marketer and Agency community.
- Support the MMA staff in developing member and broader survey’s, brand tracking studies for the MMA’s own marketing efforts and membership attitudinal research for the MMA to better manage its own customer base.
- This role will also provide insight and leadership to setting standards or auditing practices for the industry’s syndicated research suppliers.
- Lastly, this role although mostly focused on the U.S. and EU but will also work internationally with the MMA’s Managing Directors some of their regional needs.
IDEAL CANDIDATE PROFILE
The ideal candidate should demonstrate some or all of the following: The qualified candidate will have a Bachelor’s degree in Business Administration, Marketing or Research. The candidate must have at least 7 - 12 years’ experience working in a research capacity and directly owning research projects and likely has the following skills and experience:
- Extensive experience in online survey research, including research designs, sampling methods, statistical weighting and analysis
- Extensive experience with quantitative research experience including a focus on analysis and development of strategic insights
- Demonstrated experience at project management, managing multiple projects simultaneously and managing multiple constituents. This is critical to success.
- Experience and understanding of the media industry, advertising and ideally media planning
- Knowledge of syndicated media measurement studies such as comScore, Nielsen MRI, and more
- Must have excellent oral and written communication skills and great digital fluency
- Must be a good self-starter, proactive, able to work in a fast-paced, demanding environment, have the ability to drive projects to completion while managing multiple constituents and be prepared to roll up their sleeves
COMPENSATION
A competitive executive compensation package, including base salary and bonus will be offered to attract an outstanding individual.
For additional information, please contact:
Greg Stuart
Global CEO Mobile Marketing Association greg@mmaglobal.com
+1 631 702 0682
http://www.linkedin.com/in/gregstuart