Agenda | Mobile Marketing Association

Monday, October 1, 2018

Join us in
Sight, Sound and Motion: Innovations in Mobile Video

Join us in
Engaging in a Connected World

Join us in
Branding in a Mobile Environment

Join us in
AI, Machine Learning and Other Emerging Technologies

Join us in
The Modern Marketer's Playbook

Join us in
IoT Experience and Innovation Lab

8:00 AM – 9:00 AM

Registration & Networking Breakfast


8:00 AM – 6:15 PM

Exhibit Hall Open


8:50 AM – 9:00 AM

MMA Welcome Remarks

9:00 AM – 9:05 AM

Global Chair Remarks

9:05 AM – 9:35 AM

Opening Keynote


9:35 AM – 10:05 AM

Keynote

CMO
Samsung Electronics America (SEA)

10:10 AM – 10:40 AM

Networking Break


10:45 AM – 11:15 AM

Breakout Sessions

Sight, Sound and Motion: Innovations in Mobile Video
Engaging in a Connected World

In Partnership With:
IoT Experience and Innovation Lab

11:20 AM – 11:50 AM

Breakout Sessions

AI, Machine Learning and Other Emerging Technologies

In Partnership With:
The Modern Marketer's Playbook

The Modern Marketer's Playbook - MATT

The Modern Marketer's Playbook - MATT

IoT Experience and Innovation Lab

11:55 AM – 12:25 PM

Breakout Sessions

Branding in a Mobile Environment

Voice Search Will Change The Way Customers Discover...Eventually

Voice search is all the rage in marketing today. Marketers, agencies, and technology vendors alike are abuzz over how voice search will change the way customers search for and find brands, products, and information. This session will do a deep dive into how customers use intelligent agents like Siri, Google Assistant, and Alexa today, how that will change over time, and what marketers need to do about it.
Analyst
Forrester
Engaging in a Connected World

In Partnership With:
IoT Experience and Innovation Lab

12:30 PM – 1:30 PM

Networking Lunch


1:35 PM – 2:05 PM

Keynote Session

Vice President, Digital Technology and Innovation
Estee Lauder Companies​

2:10 PM – 2:40 PM

Breakout Sessions

Sight, Sound and Motion: Innovations in Mobile Video
The Modern Marketer's Playbook

The Modern Marketer's Playbook - MOSTT

Founder & CEO
Agile Measurement
In Partnership With:
IoT Experience and Innovation Lab

2:45 PM – 3:15 PM

Breakout Sessions

Branding in a Mobile Environment

In Partnership With:
Engaging in a Connected World
IoT Experience and Innovation Lab

3:15 PM – 3:45 PM

Networking Break


3:50 PM – 4:20 PM

Keynote Session

Ushering Pregnancy Management into the 21st Century with a "Born Digital" Brand Platform

Today's digital natives are more than social savvy – they live their lives connected. So how do you introduce them to a "born digital" brand that will change everything they know about pregnancy management? Debra Bass, Global Chief Marketing Officer and President of Nuvo Group America, will offer her insights into how she is building a new brand aspiring to create a new category in Maternal Fetal Connected Health. The Nuvo Group is challenging a decades old technology and standard of care by introducing a new wireless, wearable sensor based technology and data platform designed for remote monitoring and greater patient empowerment in the journey. Through this example, she will share insights into how to build a brand and create experiences in today's mobile-first world that rethinks care delivery for a new generation of parents-to-be. This session will also offer a peek at the experiences being designed and launched in 2019 that blends creative, a dynamic digital platform, community and IoT to transform the future of pregnancy care.
Global CMO and President United States
Nuvo Group

4:25 PM – 4:55 PM

Keynote Session

Using AI and Blockchain to Monetize the Digital Economy

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the three trillion dollar mobile economy. This two-way exchange benefits both customers and businesses. In this talk, Dr. Ghose will discuss how Blockchain and AI are being used by global firms to monetize the digital economy. Drawing on his extensive research and consulting with companies including Apple, Alibaba, China Mobile, Facebook, Microsoft, Snapchat, South Korea Telecom, Telefónica, Samsung, and Travelocity, he will describe some intriguingly contradictory consumer behavior; consumers find advertising annoying, but they fear missing out; they value their privacy, but they use personal data as currency. In a world of AI and Blockchain, the potential for monetizing the digital economy from the reduction of ad fraud, billing reconciliation and increased data transparency is massive.
Heinz Riehl Chair Professor
NYU Stern School of Business

4:55 PM – 5:00 PM

Closing Remarks


5:00 PM – 6:30 PM

Innovate & SMARTIES Reception

Exhibit Hall


6:30 PM – 9:30 PM

SMARTIES Celebration of Talent

Ballroom


Tuesday, October 2, 2018

Join us in
Sight, Sound and Motion: Innovations in Mobile Video

Join us in
Engaging in a Connected World

Join us in
Branding in a Mobile Environment

Join us in
AI, Machine Learning and Other Emerging Technologies

Join us in
The Modern Marketer's Playbook

Join us in
IoT Experience and Innovation Lab

8:00 AM – 9:00 AM

Registration & Networking Breakfast


8:00 AM – 5:00 PM

Exhibit Hall Open


8:50 AM – 8:55 AM

MMA CEO Remarks

8:55 AM – 9:00 AM

Presenting Partner Welcome


9:00 AM – 9:05 AM

MMA Host Remarks

9:05 AM – 9:45 AM

Keynote Session

Commercial Director
Virgin Galactic

9:45 AM – 10:15 AM

Keynote Session

Chairman, Advertising and Client Partnerships
NBCUniversal

10:15 AM – 10:45 AM

Networking Break


10:50 AM – 11:20 AM

Breakout Sessions

AI, Machine Learning and Other Emerging Technologies

Where Jeans Meets Tech: How American Eagle Uses Machine Learning to Deliver Greater Personalization

American Eagle is on its way to becoming the number 1 jeans retailer in America. To achieve this it is using machine learning to enable 1:1 conversations with their millions of customers. Hear Chris Stephens, VP, Data Technology at American Eagle Outfitters, Inc share how machine learning is providing expertise at the touch of consumers' fingertips to help them navigate assortment, suggest styling options and offer real-time recommendations. You will also learn how they infuse data and technology learnings across all channels.
VP, Data Technology
American Eagle Outfitters, Inc
Sight, Sound and Motion: Innovations in Mobile Video
IoT Experience and Innovation Lab

11:25 AM – 11:55 AM

Breakout Sessions

Branding in a Mobile Environment
Engaging in a Connected World

Delivering Tech for the Benefit of Everyone

The City of New York is combining data, Internet of Things, AR/VR, and other technologies to make the city smarter and more responsive to public needs while serving as a role model for other cities aiming to improve public experience. In this session, City of New York's interim Chief Technology Officer, Alby Bocanegra will share how emerging technologies are playing a larger and more critical role in improving the lives of all New Yorkers and shaping the city’s future.
Interim Chief Technology Officer
City of New York
IoT Experience and Innovation Lab

12:00 PM – 12:30 PM

Breakout Sessions

AI, Machine Learning and Other Emerging Technologies
The Modern Marketer's Playbook

The Modern Marketer's Playbook - SAFTT

The Modern Marketer's Playbook - SAFTT

IoT Experience and Innovation Lab

12:35 PM – 1:35 PM

Networking Lunch


1:40 PM – 2:10 PM

Keynote Session


2:10 PM – 2:50 PM

Insights from The SMARTIES Jury Room

The SMARTIES are judged equally on creativity, strategy, execution and results. Have you ever wondered what goes on during judging? Our panel of jurors will share how they came to their final decisions on this year's winning mobile campaigns. Find out which entries stood out and why. What key themes came out of the judging sessions and what are the trends that will affect and influence the direction of our industry?

2:50 PM – 3:10 PM

Networking Break


3:15 PM – 3:20 PM

Passport to Prizes Winners Announced


3:25 PM – 3:55 PM

Keynote Session

VP of Marketing
Harry's Inc.

3:55 PM – 4:25 PM

Keynote Session


4:25 PM – 4:30 PM

Closing Remarks


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