The changing landscape of the advertising world and the importance of the new tech innovation aiding the marketers and how they see the world changing.
In a world where consumers are hooked on mobile and attention spans have decreased to less than that of a goldfish, brand marketers’ preconceptions of what marketing creativity is being challenged. Learn how Johnson & Johnson has risen to this challenge.
Graham will tackle the fast-growing challenge of ad-blocking from a creative standpoint. His thought-provoking presentation will cover ways we can address the issue. And possible solutions will be brought to life with cutting-edge case studies.
Across the world, there is an exponential increase in video viewing on connected devices such as smartphones, tablets, set top boxes and Smart TVs. However, it is mobile that is set to dominate users video viewing habits; the user experience is inconsistent and for buyers, there is a lack of adequate control and trusted measurement. Mobile video advertising needs to be fixed and, in this session, Jayesh explains how mobile video can be done right.
The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. This session will examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.
The power of Machine learning and artificial intelligence is revolutionizing digital marketing with far reaching impact for search, display and app ads. What's happening now is passe, in this session we will explore what's next.
After having used the two machines of Culture Machine to build India's most watched digital network, here is how brands are now using it world-wide to build properties that tell stories, using technology, that people love.
Programmatic has proven its mettle as a performance engine but what about the other 80% of budget for many advertisers? In other words, what are the key drivers that will shift the needle on programmatic budgets – moving from performance to brand? Come find out from a marketer, an agency head, a DSP and a metrics guru on this panel and hopefully, get a bit closer to helping brand marketers join the revolution!
Understand how organizations are assessing their digital maturity and marketing capabilities in their digital transformation journey. Learn about the importance of marketing operations technology management and new operating model, agile marketing to accelerate the impact of marketing in a digital world.
MobileBest is delivering the best experience to a customer for whichever avenue they’re accessing your company. It means creating a dominating strategy across web and app. It means becoming a master of the buying cycle. It’s not enough anymore to just build a great app, or even to focus your efforts on just an optimized mobile website. Hear from this group of mobile-first marketers and enterprise marketers on how they key in on their strengths to deliver the right message, to the right person, at the right time.
How bringing innovation and a superior customer experience in the telco industry can lead to real market and consumer change. How customer analytics fuel the customer experience and enable innovation.
MMA gives you an update on where the industry stands regarding MATT (Marketing Attribution Think Tank) and how marketers can take advantage of MMA’s ever-expanding MATT resources.
The holy-grail of marketing measurement is Multi-Touch Attribution. Too bad it is so HARD!
Apple Wallet and Android Pay are creating a revolution in delivery of offers and loyalty programs to consumers. Bill will discuss how the Vibes platform enables retailers, restaurants, banks, insurance, airlines, entertainment, and any consumer business to boost direct revenue by leveraging their presence on millions of consumer mobile wallets.
The sophisticated mobile marketer is dependent on his dataset. In particular, when marketers run retargeting campaigns, the quality of the data they feed into the algorithm is heavily correlated with the results of the campaign. This determines which users should be targeted, the amount of budget that should be bid to acquire them, and the further understanding of the strategies that work for a particular app. This panel, discusses the role of data in running successful retargeting campaigns, and how marketers can get more bang for their money by improving their data.
