Agenda | MMA Global

Agenda

English | Chinese

Friday, September 2, 2016

8:30 – 9:15

Registration

9:15 – 9:30

Welcome Speech

Vice President
Tencent
President & Co-founder
AdMaster

9:30 – 9:50

Keynote: Mobile Marketing Key Trends and Take Aways 2016

CEO MMA Global APAC & Global Head of SMARTIES Worldwide and Board of Director Asia Pacific
MMA Global Asia Pacific

9:50 – 10:20

Keynote: The Creation of a New Robot Era

Professor Takahashi will discuss future life with intelligent humanoid, which would be realized in next 5 years, with certain demonstration of the world's first Robot Smart phone "RoBoHoN".
Founder and CEO
Robo Garage

10:20 – 10:30

MMA China's Standards and Guidlines for Mobile Ad Review

Secretary General
China Digital Marketing and Service Industry Union & Shanghai Digital Marketing Committee
Chief Product Officer
Madhouse Inc.

10:30 – 11:10

The Future of Store in the Wake of Internet, Mobile & VR Commerce

Country Manager, Greater China
Subway
Head of Marketing
Levi's Greater China
Product Innovation Manager
SEPHORA
Founder & CEO
xAd
Moderator
Head of Airwave
Omnicom Media Group China

11:10 – 11:50

Panel: Personalization at scale

The journey from big data to actionable insights. From connection to consumption in a mobile first world.
Vice President
Sephora
Vice President
Alibaba Group
Founder & CEO
Kuaizi Technolog
Co-founder and CEO
TouchPal
Head of Data Solutions and Insights, Greater China & Korea
Google
Moderator
Managing Director of International Clients, Carat China
Managing Director, Clarity

11:50 – 12:20

Diagolue: Digital Led, Mobile First

With consumers' constantly evolving preferences and digital behavior, brand communication is facing pressing challenges from contents to platforms. How could brands reach consumers with contents they love across their favorite digital platforms and to generate social buzz to maximum? Join Isobar in sharing with Unilever and PHD for the new ideas of brand marketing in the digital era and latest best practice.
Chief Growth Officer
Mindshare APAC
Senior Brand Director
Unilever Ice-cream Business Unit (China)
Mobile Strategy Director
PHD

12:20 PM – 13:30 PM

Lunch Break

13:30 – 13:35

Welcome from Platinum Partner

13:30 – 14:00

Panel: How Should Brands Best Utilize the New Rising Live Broadcast Marketing?

In this corner, our speakers will discuss questions regarding marketing using the recently trending live-streaming: What are the features of live broadcast marketing? How to select internet celebrities or creative relevant content? How to evaluate the effectiveness of live broadcast marketing? What should be prepared for brands in live broadcast marketing?
Senior Marketing Director
Kimberly-Clark
Chief Product Officer
Madhouse Inc.
National Channel Director, Yizhibo/Miaopai/Xiaokaxiu
YiXia Technology
Moderator
President & Co-founder
AdMaster

14:00 – 14:30

Keynote: The Way to Reshape Mobile Media and Marketing through Content

Deputy General Manager, Marketing Department, Online Media Group
Tencent

14:30 – 15:10

Panel by Mobile Think Tank: Brand Safety and Visibility

Vice President of Brand Operation
P&G Creater China
Chief Product Officer
Madhouse Inc.
Co-Founder & CEO
RTBAsia
AdbugTech Founder&CEO
Adexchanger.cn Founder& Chief Editor
Moderator
Deputy Chief Editor
Morketing

15:10 – 15:40

Dialogue: "Small-screen Ecology" New trend of Mobile Marketing

In comparison to big screen set-ups (e.g. TV in a living room), mobiles are used more frequently and conveniently. 20 to 30 million users live within the small screen, and by analysing the preference of different user groups (some prefer sport events and conferences, some entertainment and drama, some movies, etc.), we are able to decipher the subculture behind users' choices. We believe the core of such ecological marketing is providing service to users, and in the process observe and discover their demands.
General Manager of Commercial Operations
LeEco
Founding Partner and CEO
Shanghai Ruicong Culture
Chief Product and Service Officer
GroupM China

15:40 – 16:00

Dialogue: The Mom

Moms, willing to do anything for their children, have always been vanguards and death squads when it comes to shopping. This year, the establishment of the New Second-Child policy has further stimulated the maternal and child market.It is predicted that this policy will bring about an increase of more than 10 million newborns in the next two years and rapid growth in consumption profits. Also, females born in the 80s and 90s, currently at their child-bearing age, are generally highly educated and have high purchasing power; additionally, as the generation that grew up with internet and mobile internet that accompanied the rapid development of the Chinese economy, in comparison to traditional mothers, these females have more individuality and self-assertion, their view regarding consumption and parenting highly affected by the internet. These characteristics provide a fabulous gateway to developing mobile marketing of the maternal and child industry.
Managing Director
GroupM Mobile
Vice President
Sinomonitor

16:00 – 16:50

Panel: Mobile Programmatic: Efficiency meets Engagement

A mobile-led shift in consumer behavior is driving an equally significant change in relationships between consumers and brands. And with China’s slowing economy, rise of ecommerce and rapidly evolving social media landscape, brands have the added complexity of connecting with target audience. Driven by big data and cuttingedge technology, programmatic has emerged as a key driver of efficiency and engagement, opening up a wealth of new opportunities for brands that are catching up to their customers on mobile.
Digital Lead
Mondelez
Vice President, GeTui
Vice President, GeTui
Deputy General Manager
Tencent Social Ads
GM of National Sales Operation Center
Youku Tudou
Vice President Asia
AppsFlyer
Moderator
Managing Director
Amnet, Amplifi

16:50

Closing Speech

CEO MMA Global APAC & Global Head of SMARTIES Worldwide and Board of Director Asia Pacific
MMA Global Asia Pacific

17:30 – 18:30

Cocktails and The Smarties China 2016 Ceremony (by invitation only)

Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.