Unveiling the Mexican mobile connected user
How companies can unlock bigger and better opportunities with the right mobile strategy by a CMO's perspective. With millions of eyeballs on mobile, the bigger question is how can you effectively stand out to capture more customer attention and traffic?
The increasing use of mobile devices is facing marketers with the challenge of coming up with more accurate and relevant advertising pieces. By processing huge amounts of big data, we can target specific user profiles and deliver customized mobile experiences that consumers actually want to see, thus speeding up the conversion process.
Mobile is not exempt from the digital controversy on Brand Safety, Viewability and Ad Fraud. Esteban Renaud, Head of Cadreon Mexico and Felipe Kopaitic, Head of Digital for the Unilever account in Latam will share some insights on how to make sure your digital supply chain can be secured for brands and become sustainable on all sides. __________________________________________________________________________________________________________________________________ Mobile no está fuera de la controversia del Brand Safety, Viewability y Fraude. Esteban Renaud, Director de Cadreon en Mexico y Felipe Kopaitic, Director Digital para la cuenta Unilever en Latam van a compartir insights de cómo las marcas pueden asegurar que su cadena de abastecimiento digital de una manera sostenible para todos.
