If implemented well, mobile strategies should simplify complexity and make consumers’ lives easier. The trick is making a digital platform so seamless and enriching, your consumers can’t stop talking about it. Hilton Worldwide has reimagined its customer’s digital experience from the inside-out, driving an influx of loyalty. In this session, CMO Geraldine Calpin will leave attendees with actionable tips for turning mobile initiatives into a strong marketing asset.
Reckitt Benckiser has increased it’s mobile spend and initiatives over the last couple of years. Hans Helbig, Global Head of Digital Marketing will share the evolution of their mobile strategy and how it is being used to engage and communicate with consumers in new and exciting ways.
In an era of liquid customer expectations, the battleground is experience. In order to create experiences that meet new expectations, it’s vital to design & deliver services that offer magic. Mark Curtis of Fjord defines this era as Living Services. This session will describe how brands will use the Internet of Things and powerful data analytics to create services that come to life; predicting and reacting to consumers’ changing needs and circumstances. In other words, branded services that are personalized and change in real-time for every individual wherever they are and whatever they are doing.
Mobile is the must-win battleground to build unbreakable bonds with customers. Nearly all marketers understand this, yet many organizations are still struggling to implement a cohesive mobile approach. In this session we will share insights on how mobile is evolving to be the access point for the cognitive era, enabling brands to develop deeper engagement, layering in nuances of tone, sentiment, emotional state, environmental conditions and personal relationships. You will hear how you can accelerate innovation with emerging capabilities that help you create experiences that are smarter, more immersive, intuitive and personalized at the perfect moment—billions of times a day.
It’s not just about where you are; it’s about what you’re doing, what you care about, what you need and want during those mobile moments. In this presentation, we will discuss the importance of context as it pertains to location-powered mobile marketing and why it is not just important for brands to encourage consumers to act immediately but also to encourage actions AFTER the mobile advertising experience. Location Context Matters.
As mobile is taking over, marketers are scrambling to figure out how best to engage with users in this brave new world. Leading utility app publisher Softonic will share its journey from desktop to mobile, and how it attributes, measures, and optimizes its mobile marketing campaigns.
Changes in consumer habits and preferences are channeling the shift towards mobile video. For advertisers looking to boost results, digital video is the most powerful engagement tool. The recent IAB/PWC UK 2105 Full Year Digital Adspend results showed a 98% increase year on year in Mobile video spend alone. How are changes and innovations in the market shaping advertisers’ attention and priorities? This session will bring together leaders from Rubicon Project, Tapjoy, InMobi and Samba to discuss best practices in the mobile video revolution.
The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed at quantifying the value of mobile in the mix and to provide fact based advice to help marketers maximise the impact of their mobile investment. Discover how you to too can maximise your mobile marketing spend.
Hear the latest results from this initiative for Coca-Cola with results from 4 different countries – UK, US, China and Brazil.
The MMA has teamed up with Guinness World Records to attempt a world record title using mobile phones.
By taking part all delegates will have the chance to become an official record title holder and receive a certificate as a testament to their achievement.
The record is currently held by the actor, Dwayne - the Rock– Johnson. Click here to watch how he set the record of 105 selfies in 3 minutes
Hear first-hand what successful Growth Drivers do in practice from our panel of admired business leaders. Drawing on global research with over 900 people, across 42 countries, including more than 70 interviews with Chairmen, CEOs, CMOs, and business leaders this session reveals how the most successful Growth Drivers are changing their organisational and leadership capabilities. Explore the Hallmarks of Growth Drivers, such as customer-centricity, conscious speed, collaboration and courage – essential to spot and exploit opportunities for customer-centred growth. Attendees will leave with growth-ready practices you can adopt to ensure you harness the power of mobile as a catalyst for growth.
People appreciate being recognised and understood. Consider the example of your local coffee shop: proximity and convenience are the initial reasons you become a customer, but what keeps you coming back is the barista who greets you by name, anticipates your order and makes your drink exactly the way you like it. This personal interaction, repeated and enriched over time, leads to an emotional connection that turns you into a regular customer.
As the physical and digital worlds continue to blend together, businesses have a big opportunity to bring that coffee-shop level of real-time, personalised engagement to consumer web experiences. It starts with recognising individuals across all their interaction channels. That's where Identity Management comes in. This session will shed light on how marketers can learn to identify people and deliver precise experiences tailored to individuals across online channels and screens in real time.
Mobile is taking business through an extraordinary digital transformation. As a result, customer engagements are evolving into more contextual and personalized experiences that reach across multiple touch points. Customers today need a secure and proven cloud infrastructure and integrated solutions to reliably connect the “last mile” between themselves and you. Whether you send a one-time password or a special offer, it’s more important than ever to ensure that messages get to the right person, at the right time no matter the device. In this session, you’ll learn how your company can deliver simplified and more meaningful, in-the-moment customer experiences in the digital economy.
With Mobile and Data almost becoming synonyms in the advertising world, brands now have access to unprecedented data driven insights and data science driven targeting made possible by inferring sharp behavior patterns, helping them understand users and customer journeys. More then ever, its imperative for brands to embrace the power of mobile data & intelligence while communicating with their future clients. Mobile data and its attribution gives brands the opportunity of being proactive instead of reactive and help trigger and build the most engaging creative delivered to the user at the most adequate context. In this session you will learn how to unlock multidimensional insights about your audiences and why it matters for your brand.
There has been a lot of buzz about the Internet of Things (IoT); however up until now there has been no ‘killer use cases’ or dedicated expertise for brands to work with to realise the real potential. In this session, Cameron Worth, Founder of SharpEnd will provide a ‘brand lens’ through which to look at the IoT through. Moving past the gimmicks and into actionable insights and processes, attendees will learn how connected technologies are able to provide a new creative canvas for brands, and how brands can build value in connected environments. Cameron will be bringing live use cases to talk through.
Mobile has become the second screen to TV in terms of consumption. Yet many marketers’ mobile spend still does not reflect this. Join us for a lively discussion where panelists will share how brands can capture the promise of cross-screen, highlight the power of video in a multi-screen world, the role data and programmatic plays in connecting the dots across screens and how creative should be developed to work across the different “canvases."
Domino’s is considered one of the country’s top ten ecommerce sites in terms of online transactions. It’s no wonder that Domino’s digital capabilities have played a key role in the brand’s recent multi-year business turnaround. In this session, Nick Dutch, Domino’s Head of Digital will share the role mobile is playing as Domino’s transforms from “a pizza company which sells online” to “an commerce company which sells pizza."
Virtual Reality (VR) is poised to be the next big thing in marketing offering yet another medium for marketers to reach their consumers in ways never before imaginable. In this session, David Lowes, CMO of Samsung Electronics will talk about the marketing opportunity of virtual reality and bring to life case studies from the work they are doing with Audi, Lamborghini, Thomas Cook and more that incorporated VR as part of the sales experience.