Transformation in status quo of digital measurement calls for a change in mindsets, processes and success metrics for all stakeholders. It is important that this be accomplished with the user experience at the centre of such efforts, since good user experience with both Brand Safety and viewability will result in positive outcomes. This session will show learnings/recommendations and POVs from different industry stakeholders especially between an Advertiser and an Agency.
“How data can tell an amazing story” - The pictures we paint with our data tells stories about changing cultures, tastes and shared discoveries - we like to inspire advertisers to leverage these interactions and connect to consumers in new and innovative ways with the most important device in their life - Their smart phone.
12:00 PM – 12:20 PM
Although programmatic is picking up pace and adoption is growing, most marketers and their agencies are just scratching the surface. While it is being used for “performance”, is there any real programmatic work happening to build brand metrics beyond Facebook and Google? How will data decision-ing, predictive modeling, data-driven real-time creatives and mobile first programmatic strategy bring next impetus of growth in programmatic?
12:20 PM – 12:40 PM
Unifying chat, social, commerce and ads: Why mobile messaging apps represent the new face of social media
The mobile messaging app user – “always on”, loyal and members of their own ecosystems
A transformation in the way that consumers interact and what this means for brands and agencies
“Dark social”, conversational commerce and why the market isn’t actually dominated by the traditional social media players
Across the world, there is an exponential increase in video viewing on connected devices such as smartphones, tablets, set top boxes and Smart TVs. However, it is mobile that is set to dominate users’ video viewing habits; The user experience is inconsistent and for buyers, there is a lack of adequate control and trusted measurement. Mobile video advertising needs to be fixed and in this session, explains how mobile video can be done right.
In a world where consumers are hooked on mobile and attention spans have decreased to less than that of a goldfish, brand marketers’ preconceptions of what marketing creativity is being challenged. Learn how Johnson & Johnson has risen to this challenge.
Digital disruption and experience can influence key business outcomes
Customer loyalty and advocacy are key for success for all companies. Understand how the digital influence and disruption are imperative for the companies to succeed tomorrow. The session discusses the Use case and experience of some of these organisations and how they embrace the changing landscape.
2:40 PM – 3:00 PM
Math-men vs Mad-men: The Talent Conundrum
In the era of programmatic buying, the most coveted talent is the one that can crunch numbers, decipher data and is analytics savvy. Does that spell doom to careers of those with dominant ride-side brains? Also, a discussion on challenges of managing a heterogenous work force and the drain to tech majors.
3:00 PM – 3:20 PM
Driving Millennial Engagement with Location Marketing
The millennial’s path to purchase today is not a linear track, but a collection of digital moments. Location marketing gives brands another tool to deliver “moments” when consumers are most receptive to them based on behaviour and context. This session will share how they are building out their digital ecosystem to reach the right person at the right moment and the right place to drive millennial engagement and grow revenue.
3:20 PM – 4:00 PM
4:00 PM – 4:30 PM
Marketing Attribution Think Tank
MMA gives you an update on where the industry stands regarding MATT (Marketing Attribution Think Tank) and how marketers can take advantage of MMA’s ever-expanding MATT resources. The holy-grail of marketing measurement is Multi-Touch Attribution. Too bad it is so HARD!
Technology has emerged as an agent of change for rural communities. The media platforms are thriving: free-to-air TV, vernacular press and a mobile first generation. How are the marketers and their media partners reaching and effectively engaging with this emerging goldmine of a demographic?
4:50 PM – 5:20 PM
Panel: Mobile Landscape: A View from The Top Table
Mobile is quietly taking over the world. The latest comScore stats show time spent on mobile is hugely outpacing all other forms of media with 26.9% of time spent specifically with digital media. That’s over 2.5hrs a day! But is it winning in the boardroom? Have we, as an industry, convinced business leaders that mobile is a must have in their marketing mix? Is it a game changer when it comes to driving revenue? Brand building? And do they have sleepless nights wondering about the next piece of mobile innovation or where their next award is coming from vs worrying about share prices or investor confidence? Hear from business leaders as they pull no punches on what they think of mobile marketing and the role it plays in their business.
5:20 PM – 5:30 PM
In Partnership With:
Session topics from industry leaders on how mobile is building closer connections to consumers.
Speakers and panelists include industry heavyweights from leading brands and technology enablers.
Relax and enjoy upscale accommodations.
These events sell out fast. Secure your seat today.