Agenda | Mobile Marketing Association

MMA Forum India

October 27, 2017 | New Delhi

Subject to change

Friday, October 27, 2017

8:30 AM – 9:30 AM

Registration, Breakfast & Networking


9:30 AM – 10:30 AM

Diageo Immersion Session

By Invite only

10:30 AM – 10:45 AM


10:45 AM – 11:00 AM

Welcome from MMA

11:00 AM – 11:30 AM

Building Trustworthy Brands in a Mobile Centric World

Now more than ever before we need to build and safeguard a brand's trust quotient. With user experience at the centre, this session discusses ways trust can be built, and how the marketing value chain needs to adapt itself to build and safeguard trust.

Chairman
MMA India
CEO South Asia
GroupM

11:30 AM – 11:50 AM

Doing Mobile Video Right

Across the world, there is an exponential increase in video viewing on connected devices such as smartphones, tablets, set top boxes and Smart TVs. However, it is mobile that is set to dominate users’ video viewing habits. The user experience is inconsistent and for buyers, there is a lack of adequate control and trusted measurement. Mobile video advertising needs to be fixed and in this session, Vasuta explains how mobile video can be done right.

Vice President & General Manager, India
InMobi

11:50 AM – 12:10 PM

Smarter Marketing with Machine Learning

The power of Machine learning and artificial intelligence is revolutionizing digital marketing with far reaching impact for search, display and app ads. What’s happening now is passé. In this session we will explore what’s next.

Head of Marketing
Google India and Southeast Asia

12:10 PM – 12:30 PM

Daily Life with Intelligent Content Marketing

Mobile marketing is witnessing exponential growth and altering consumers’ decision-making process. To address the changes, we need a new marketing solution. UCWeb initiates and launches the idea of “intelligent content marketing” at MMA Forum India, and offers marketing solutions with this new mindset.

 

General Manager, Overseas Business
Alibaba Mobile Business Group

12:30 PM – 1:00 PM

Marketing Attribution Think Tank

MMA gives you an update on where the industry stands regarding MATT (Marketing Attribution Think Tank) and how marketers can take advantage of MMA’s ever-expanding MATT resources.

The holy-grail of marketing measurement is Multi-Touch Attribution. Too bad it is so HARD!

Managing Director
Mobile Marketing Association Asia Pacific Limited

1:00 PM – 2:00 PM

Networking Lunch


2:00 PM – 2:20 PM

Hooked on Mobile

In a world where consumers are hooked on mobile and attention spans have decreased to less than that of a goldfish, brand marketers’ preconceptions of what marketing creativity is being challenged. Learn how Johnson & Johnson has risen to this challenge.

Group Digital Marketing Lead India and Digital Head of FemCare APAC
Johnson & Johnson (Consumer, India)

2:20 PM – 2:40 PM

The Next Frontier: How Advertisers are tapping into the potential of Mobile Audio

In a market dominated by video, brands are finding success in moving a percentage of their digital spends into podcasts and audio, complementing an otherwise purely traditional media campaign. With a high recall value, the discussion will revolve around how audio has come to be the differentiator in a cluttered visual market.

Bollywood Celebrity
Head - Partnerships
Bira 91
Moderator
SVP and Head of Sales
SAAVN

2:40 PM – 3:10 PM

Panel Discussion - Viewability and Verification

One third of the ads on the web aren't viewed. Was your ad one of them? As marketers we need to ensure that our messages meet their intended audience and viewability is a key currency for that. In this panel discussion we'll explore transparency, suitability and impact for ads from a brand, an agency and a platform's perspective. 

 

Group Chief Executive Officer
Zenith India
Director - Global Media & Content COE
PepsiCo
Moderator
Director of Agency Business
Google India

3:00 PM – 3:20 PM

How Patanjali used Mobile to Reach Out to its Consumers

Rohit Sharma, Founder & CEO, POKKT in a fire side chat with Avinash Kumar, Marketing Head Patanjali on How Patanjali has used Mobile to reach out to its consumers effectively and differently.

CEO and CO-Founder
POKKT
CGM and Marketing Head
Patanjali Ayurved Ltd

3:20 PM – 3:50 PM

Networking Break


3:50 PM – 4:10 PM

Unifying chat, social, commerce and ads: Why mobile messaging apps represent the new face of social media

  • The mobile messaging app user – “always on”, loyal and members of their own ecosystems
  • A transformation in the way that consumers interact and what this means for brands and agencies
  • “Dark social”, conversational commerce and why the market isn’t actually dominated by the traditional social media players
Vice President Sales (APAC)
BBM

4:10 PM – 4:25 PM

Bucks and the Bang: New Measurements for the New Age

Measuring the effectiveness of marketing has always been an iffy exercise. Patchy data, unverifiable cause-effect and the effects of random events on the outcomes have allowed only confirmation of the existing beliefs and biases. Now, technology, digitalization and especially the mobile allows deep consumer surveillance and consumers are quite willing to share their private lives with everyone for the convenience of search, discussion and transaction. It changes the measurement game and new, smarter measurements and metrics must be found to get more bang out of the marketing bucks.

President, South Asia
Nielsen

4:25 PM – 4:40 PM

Mobile’s Role in Dark Media Markets (Unlocking Rural)

Technology has emerged as an agent of change for rural communities. The media platforms are thriving: free-to-air TV, vernacular press and a mobile first generation. How are the marketers and their media partners reaching and effectively engaging with this emerging goldmine of a demographic?

Vice President - Digital
Kantar IMRB

4:40 PM – 5:15 PM

Panel: Mobile Landscape: A View from The Top Table

Mobile is quietly taking over the world.  But is it winning in the boardroom? Have we, as an industry, convinced business leaders that mobile is a must have in their marketing mix? Is it a game changer when it comes to driving revenue? Brand building? And do they have sleepless nights wondering about the next piece of mobile innovation or where their next award is coming from vs worrying about share prices or investor confidence? Hear from business leaders as they pull no punches on what they think of mobile marketing and the role it plays in their business.

Vice President, Global Sales & Business Development
Cheetah Mobile
Director Client Services, India
comScore
Head – Monetization
Dailyhunt
Moderator
General Manager, Strategy
GSK Consumer Healthcare India

5:15 PM – 5:30 PM

Closing Remarks

Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

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