The Rise of [insert New Medium]: Is History Destined to Repeat Itself?
Reaching the bite point of achieving your brand objectives without interrupting the user experience is crucial when it comes to driving mobile engagement. The key is relevance, in terms of both context and action. Once brands intend to enrich an individual’s mobile journey, brands can develop a platform to driving their objectives.
"That way madness lies" - the holy grail of marketing measurement is Multi-Touch Atribution (MTA).
Last click analysis is dead - it’s time to rethink the world of marketing measurement and attribution. Real time data measurement affords an opportunity for competetive advantage for marketers But is it the dat that’s faulty or the processes? This session explores this whole area with a proprietary project from the MMA, named MATT
Personalizing Experiences with Internet of Things and Artificial Intelligence
Business leaders are using the Internet of Things and Artificial Intelligence to reinvent how they operate and create value by developing personalized customer services and interaction models for their products that transform their brand and open entirely new opportunities for monetization and competitive advantage.
Marketing & Communications Leader, Watson Internet of Things
IBM Middle East, Africa & Turkey
12:25 PM – 13:25 PM
13:25 PM – 13:55 PM
Local trends of mobile in the region
The mobile revolution changed the game of communication overall and digital in specific, how STC built on the international, regional and local trends to uplift the brand in the content and technology areas.