Agenda | Mobile Marketing Association

MMA Forum Brasil

April 17, 2018 | São Paulo

Tuesday, April 17, 2018

9:00 AM – 9:45 AM

Credenciamento e café/ Registration and coffee


9:45 AM – 10:00 AM

Abertura e boas vindas/ Opening remarks

Managing Director- LATAM
Mobile Marketing Association

10:00 AM – 10:45 AM

A jornada de transformação da experiência do consumidor no processo de e-commerce / A CX transformation journey through e-commerce

Country Manager
Adsmovil
Director of Marketing
Pernod Ricard Brasil
In Partnership With:

10:45 AM – 11:30 AM

Shopper marketing na era da mobilidade: o case de Medley / Shopper marketing in the age of mobility: Medley case

Country Manager Waze
Waze
Brand Manager
Medley
Business Director
Publicis
In Partnership With:

11:30 AM – 12:15 PM

Mobile como gerador de inteligência para o marketing/ Mobile as intelligence generator for marketing

General Manager da Vivo Ads
Vivo Ads
Business Development Director
GFK
In Partnership With:

12:15 PM – 12:30 PM

Case Study: Méliuz - Como dobrar a taxa de engajamento do seu app/ How to double the engagement rate of your app

Head of Market and Business Development
Inloco
Product Manager
Méliuz
In Partnership With:

12:30 AM – 1:55 PM

Lunch / Almoço

Managing Director- LATAM
Mobile Marketing Association
Senior Community Manager
WeWork
In Partnership With:

1:55 PM – 2:00 PM

Boas vindas/ Welcome back

Business Development Director
MMA LATAM

2:00 PM – 2:15 PM

Na luta pela alma do marketing/ Fighting for the soul of marketing

CEO
Mobile Marketing Association

2:15 PM – 2:45 PM

Um papo com o Galinho sobre liderança e futebol em ano de Copa/ A conversation about leadership & soccer with Zico

Sales Vice President
PSafe
Coach and Former Soccer Player
In Partnership With:

2:45 PM – 3:00 PM

Case study: a jornada de construção da Elo no mobile / Case study: Elo's journey through mobile

Managing Director
Y Digital
Marketing Director
Elo
In Partnership With:

3:00 PM – 3:30 PM

Big data & mobile/ Big data meets mobile

Country Manager Mexico
Hands
CEO
Neoway
In Partnership With:

3:30 PM – 3:45 PM

Case Study Peugeot: Gerando Brand Awareness e engajamento através da estratégia de conteúdo/ Building Brand Awareness and Engagement Through Content Strategy

Country Manager
Taboola
Marketing & Digital & CRM Manager
PEUGEOT
Channels and Engagement VP
BETC
In Partnership With:

3:45 PM – 4:00 PM

Case Study: TV LG OLED - Anunciando TV no mobile, o poder da tela pequena/ Case Study: TV LG OLED - Announcing TV on the mobile, the power of the small screen.

Managing Director
Smartclip
Head of digital, Media & PR
LG
In Partnership With:

4:00 PM – 4:15 PM

Case Study Reckitt&Benckiser: Além do funil: construindo experiências dos usuários através de marcas fortes na compra online no mobile/ Beyond the funnel: Building users' experiences through strong brands in online purchase on mobile

Head of Advertising
Mercado Livre
Head of eCommerce - LatAm
Reckitt Benckiser
In Partnership With:

4:15 PM – 4:30 PM

Já ouviu falar de RCS (Rich Communications Services)? Como o novo padrão que trará recursos do WhatsApp no SMS pode ser usado para mobile marketing / Have you heard about RCS (Rich Communications Services)? How to use it in mobile marketing

Founder & CEO
Aquto
In Partnership With:

4:30 PM – 5:00 PM

Inovação: conceito, atitude e identidade/ Innovation: concept, attitude and identity

Business Development Director Brazil
Logan
In Partnership With:

5:00 PM – 5:15 PM

Encerramento e sorteio / Final remarks & contest

Managing Director- LATAM
Mobile Marketing Association
Sales Director Brazil
Appsflyer

5:15 PM – 6:15 PM

Coquetel / Cocktail

In Partnership With:

Our Partners

Platinum Partners 

Premium Partners 

Gold Partner 

Silver Partners 

General Partners 

Supporting Partners 

Association & Media Partners