Overview

The MMA is proud to announce the winners for the 2014 SMARTIES™ INDIA. The winners represent the pillars of innovation, creativity and success highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Congratulations to our winners!

THE SMARTIES™ INDIA 2014 WINNERS


MARKETING STRATEGY AWARDS

Brand Awareness

Hindustan Unilever and PHD India
"Kan Khajura Teshan"
Bhartya Janta Party & Madison Communications Pvt. Ltd.
"H.O.P.E. - How our Prime Minister got Elected"
P&G & Mediacom Communications
"Gillette : The Magic of Feature Phones"

Lead Generation/Direct Response/Conversion

Hindustan Unilever & PHD India
"Kan Khajura Teshan"
Tata Sky & Maxus India
"Tata Sky Everywhere TV: The Power of Real Time Marketing"
Hindustan Unilever & PHD India
"Kissan Inspire"

 

Promotion

Colgate Palmolive (India) Ltd & Red Fuse
"The Next Door Dentist"
Hindustan Unilever & PHD India
"Lux Be the Star"

Product / Services Launch

Tata Sky & Hungama Digital Services
“A Mobile App”

Relationship Building / CRM

Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd.
“Live Talk”
Castrol India pvt ltd & Mindshare India
“Appiness for the biker by the biker”
Dabur India & Neo Ogilvy India
“Your Trusted Beauty Companion”

CHANNEL / MEDIA STRATEGY AWARDS


Cross Media Integration

Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd.
“Live Talk”
Pepsico India Private Limited & Mindshare India
“Mountain Dew organizes the Biggest heist of India”

In-App Advertising - Gaming or Other

Apollo Tyres Ltd & Mindshare
“The Soccer fan hunt in a Cricket Stadium!”
Adani Wilmar Limited & Neo Ogilvy India
“More than TVC: Let’s give them something to talk about”
P&G & Mediacom Communications
“Gillette: MACH 3 Race for Supremacy”

Mobile Website

Platinum Guild India & Maxus India
“A Bridge from Indifference to Desire”
Asian Paints & Thmbstrk - Indigo Consulting
“Asian Paints Mobile Site”
Dabur India & Neo Ogilvy India
“Your Trusted Beauty Companion”

 


Messaging

Colgate Palmolive (India) Ltd & Red Fuse
“The Next Door Dentist”
Digital Quotient
“IVR & SMS campaign”
Tata Sky & Maxus India
“Tata Sky Everywhere TV: The Power of Real Time Marketing”

Mobile App

Paytm & One97 Communications Ltd
“Paytm App”
Dhoom Game & 99Games Online Private Limited
“Dhoom:3 The Dhoom Game”
Castrol India & Mindshare India
“Appiness for the biker by the biker”

 

ENABLING TECHNOLOGY AWARDS

Innovation

Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd.
“Live Talk”
BCCL, Samsung, General Motors & TIMES INTERNET LTD
“ALIVE STUDIO”
Hindustan Unilever & PHD India
“Kan Khajura Teshan”
World Health Organisation - India & Thmbstrk - Indigo Consulting
“Donate Your Caller Tune Campaign”

 

mCommerce

Paytm & One97 Communications Ltd
“Paytm App”

Location Based

Colgate Palmolive (India) Ltd & Red Fuse
“The Next Door Dentist”
Adidas & AdNear
“"Battle Pack" FIFA audience targeting”

CREATIVE AWARDS

Best Brand Experience in Mobile Rich Media

Micromax & Interactive Avenues Pvt. Ltd.
“Your Canvas CAN be bigger!”
Vodafone & Maxus India
“Vodafone Music Tambola”

Most Engaging Mobile Creative

Snickers & Mediacom Communications
“Spell Bound”
Micromax & Interactive Avenues Pvt. Ltd.
“Your Canvas CAN be bigger!”
Vodafone & Maxus India
“Vodafone Music Tambola”

INDUSTRY AWARDS

Agency of the Year in Mobile

PHD India

Enabling Technology Company of the Year in Mobile

Nimbuzz

Marketer of the Year in Mobile

Hindustan Unilever
Bharatiya Janata Party (BJP)

Best In Show

BJP - LiveTalk
Colgate Palmolive - The Next Door Dentist

Publisher/Media Company of the Year in Mobile

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