Overview

The MMA is proud to announce the short list for the 2014 Smarties India. The finalists represent the pillars of innovation, creativity and success highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Congratulations to our finalists!

THE SMARTIES India FINALISTS


Brand Awareness

Gillette and MediaCom Comunication
“Gillette : The Magic of Feature Phones”

Bhartya Janta Party and Madison Communications Pvt. Ltd.
“H.O.P.E. - How our Prime Minister got Elected”

Gillette and MediaCom Communications
“World Cup T20 Champions:- Gillette”

Gilette and MediaCom Comuinications
“Gillette: MACH 3 Race for Supremacy”

Hindustan Unilever and PHD India
“Kan Khajura Teshan”

Product / Services Launch

Nokia India and Maxus India
“The Great Escape: India's First Interactive Movie Brought to you by Nokia Lumia 720”

Sony and Vserv & Reprise Media
“Sony Xperia Z2”

Tata Sky and Hungama Digital Services
“TataSky Mobile App”

Tata Global Beverages and Maxus India
“Taking Ramlila Maidan to 1.5 million users”

Uninor and Hungama Digital Media & Entertainment Pvt Ltd
“Uninor Khelo India Jeeto India”

Relationship Building / CRM

Dabur India and Neo Ogilvy India
“Your Trusted Beauty Companion”

castrol India pvt ltd and Mindshare
“Appiness for the biker by the biker”

Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. and Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd.
“LiveTalk”

In-App or Gaming Advertising

Gilette and MediaCom Comuinications
“Gillette: MACH 3 Race for Supremacy”

Adani Wilmar Limited and Neo Ogilvy India
“More than TVC: Let’s give them something to talk about”

Apollo Tyres Ltd and Mindshare
“Apollo Tyres : The Soccer fan hunt in a Cricket Stadium!”

Pepsico Holdings India Private Limited and Mindshare
“Mountain Dew Trends on Vuclip”

Mobile App

Dhoom Game (Game based on Dhoom Movie Franchise) and 99Games Online Private Limited
“Dhoom:3 The Game”

castrol India pvt ltd and Mindshare
“Appiness for the biker by the biker”

Mahindra Adventure and Interactive Avenues Pvt. Ltd.
“Get Lost”

Paytm and One97 Communications P Ltd.
“Paytm App”

Zee TV and 4nought4 Digital Technologies
“High Impact Marketing Campaign – Taking Dance India Dance S4 Mobile”

Innovation

BCCL, Samsung, General Motors and TIMES INTERNET LTD
“ALIVE STUDIO”

World Health Organisation - India and Thmbstrk- Indigo Consulting
“Donate Your Caller Tune Campaign”

Star India Pvt. Ltd. and Gamechanger (a netCORE Initiative)
“Satyamev Jayate Vote For Change Campaign”

Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. and Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd.
“LiveTalk”

Hindustan Unilever and PHD India
“Kan Khajura Teshan”

Best Brand Experience in Mobile Rich Media

Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. and Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd.
“LiveTalk”

Micromax and Interactive Avenues Pvt. Ltd.
“Your Canvas CAN be bigger!”

Asian Paints and Thmbstrk- Indigo Consulting
“Asian Paints Mobile Site”

Vodafone and Maxus India
“Vodafone Music Tambola”

Glaxo SmithKline and Mindshare
“For the first time in India 5 seconds = 35 seconds”

 

Lead Generation / Direct Response / Conversion

Hindustan Unilever and PHD India
“Kan Khajura Teshan”

SABMiller India and Neo Ogilvy India
“Keep Calm & Stay Hausala Buland”

Tata Sky and Maxus India
“Tata Sky Everywhere TV: The Power of Real Time Marketing”

Hindustan Unilever and PHD India
“Kissan Inspire”

Coca-Cola India and Lodestar UM India
“Facebook Feature Phone Campaign for Coke”

Promotion

Hyundai i10 and Innocean Worldwide Communication Pvt. Ltd.
“Write ur i10 story”

Pepsico India Private Limited and Mindshare, GroupM
“Mountain Dew organizes the Biggest heist of India”

Colgate Palmolive (India) Ltd and Red Fuse
“The Next Door Dentist”

Colgate Palmolive (India) Ltd and Red Fuse
“A Call for the Future”

Hindustan Unilever and PHD India
“Lux Be the Star”

Cross Media Integration

Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd. and Bharatiya Janata Party (BJP) & VivaConnect Pvt. Ltd.
“LiveTalk”

Amul and GCMMF Ltd.
“Amul Kool Display Contest on whatsapp”

Pepsico India Private Limited and Mindshare, GroupM
“Mountain Dew organizes the Biggest heist of India”

Tata Global beverages and Maxus India
“Mobile as a tool to empower 100 million women voters in the 2014 Elections”

Nokia India and Maxus India
“The Great Escape: India's First Interactive Movie Brought to you by Nokia Lumia 720”

Hyundai i10 and Innocean Worldwide Communication Pvt. Ltd.
“Write ur i10 story”

Messaging

Colgate Palmolive (India) Ltd and Red Fuse
“The Next Door Dentist”

Tata Sky and Maxus India
“Tata Sky Everywhere TV: The Power of Real Time Marketing”

Advertiser and Digital Quotient
“Monsanto IVR & SMS campaign”

Hindustan Unilever and PHD India
“Kissan Inspire”

Pepsico India Private Limited and Mindshare, GroupM
“Mountain Dew organizes the Biggest heist of India”

Mobile Website

Dabur India and Neo Ogilvy India
“She's Got the Look”

Mahindra Two Wheelers and Interactive Avenues Pvt. Ltd.
“Mahindra Pantero”

Mahindra Rexton and Interactive Avenues Pvt. Ltd.
“The CEO's site”

Asian Paints and Thmbstrk- Indigo Consulting
“Asian Paints Mobile Site”

Colgate Palmolive (India) Ltd and Red Fuse
“That Infrequent but Critical Moment”

Platinum Guild India Pvt Ltd and Maxus India
“A Bridge from Indifference to Desire”

Location Based

Mahindra Xylo and Interactive Avenues Pvt. Ltd.
“Coffee with Xylo”

Colgate Palmolive (India) Ltd and Red Fuse
“The Next Door Dentist”

Adidas and AdNear
“Adidas "Battle Pack" FIFA audience targeting”

Tata Motors - Sumo Gold and Maxus India
“India's First Simulated Test Drive Using Mobile”

mCommerce

Paytm and One97 Communications Ltd
“Paytm”

Most Engaging Mobile Creative

Snickers and MediaCom Comunications
“Snickers: Spell Bound”

Hitachi and Affle
“Kitne Cool Hain Hum”

Micromax and Interactive Avenues Pvt. Ltd.
“Your Canvas CAN be bigger!”

Mahindra & Mahindra and Hansa Cequity
“Bolero Pik-up 'Kuch Naya Batao' Campaign”

Vodafone and Maxus India
“Vodafone Music Tambola”