Workshops

Check back soon for upcoming workshops in 2012.

Past Workshops

MMA Canada Road Show - Global Truths & Regional Relevance of Mobile Marketing: Insights into the Canadian Marketplace

Mobile is a big deal, a really big deal. Today, Canada supports over 25.3 million mobile connections a number that is expected to reach 28 million by 2012 (IEMR 2011). In other words, 76~84% Canadians are or will be carrying with them a mobile device.In fact, in Canada like the rest of the world, consumers are integrating mobility into nearly every aspect of their lives, including personal communications, entertainment, media consumption, product and services search and commerce.Driving these trends includes advances and adoption of smartphones and tablets, broadband data services and the nearly infinite series of innovative, and not so innovative consumer experiences delivered through and with mobile messaging, voice, mobile internet ad application channels.

Sponsored by:
Mediative, Rogers Wireless, Neustar, Poynt and ExactTarget.

Click below to download the presentations.

• Monday Oct. 24 Vancourver Presentations (PDF)
• Tuesday Oct. 25 Calgary Presentations (PDF)
• Wednesday Oct. 24 Montreal Presenations (PDF)
• Thursday Oct. 27 Toronto Presentations (PDF)