Brand & Agency Briefings (UK)

The aim of the Brand and Agency Briefings is to share leading brands and agency thought leaders insight on how they are using the mobile channel today and what they plan to do next. The MMA’s mission is to make mobile an indispensable part of the marketing mix and these events have proved very successful at educating both brands and agencies on how they can use mobile to promote their brand and create a unique user experience.

Upcoming Events

Please check back soon for upcoming events.

For more information, contact: sally.harvey[at]mmaglobal[dot]com


Past Events

Date: 26th November 2013
Time: Registration: 3.30pm, Speaker Presentations and Panel Discussion 4-6pm followed by networking
Venue: The Bloomsbury Hotel , 16-22 Great Russell Street , London , WC1B 3NN
Theme: Dual Screen
Speakers: Somo: Andrew French, Global Trading Director
Thinkbox, Tess Alps, Executive Chair
ITV plc, Jon Block, Controller of Commercial Digital Products
BSkyB, Gareth Capon, Product Development Director

Download Presentations:

Somo - Andrew French, Global Trading Director (.pdf, 2.9 MB)
ITV plc - Jon Block, Controller of Commercial Digital Products (.pdf, 25.8 MB)
BSkyB - Gareth Capon, Product Development Director (.pdf, 42.8 MB)

Sponsors:
BuzzCity   LoopMe


Date: 23rd April 2013
Time: Registration: 8.30am, Speaker Presentations and Panel Discussion 9-11am followed by networking
Venue: 76 Portland Place, London, W1B 1NT (Franklin Theatre)
Price: Free to MMA members

Speakers:
King.com: Michael Bayston, International Sales Director
Hotels.com: Yannick Barriol, Director Mobile Marketing
Fetch: Matt Champion, Media Services Director
Surikate: Noemi McKee, Head of UK Business Development
GfK: David Pritchard, Research Manager

Download Presentations:

 Hotels.com & Fetch - Yannick Barriol, Matt Champion (.pdf, 3 MB)
 GfK & Surikate - David Pritchard, Noemi McKee (.pdf, 3 MB)

Sponsor:
BuzzCity


Date: 5th February 2013
Time: Registration: 8.30am, Speaker Presentations and Panel Discussion 9-11am followed by networking
Venue: 76 Portland Place, London, W1B 1NT (Franklin Theatre)
Price: Free to MMA members

Speakers:
LoopMe Media: Stephen Upstone, CEO & Founder
BBC Global iPlayer: Magaret Karnaze, Strategy and Commercial Manager
Skype: Vaughan Denny, Advertising Sales Manager EMEA
Twitter: Bruce Daisley, Sales Director

Download Presentations:

LoopMe Media - Stephen Upstone (.pdf, 8.4 MB)
Twitter - Bruce Daisley (.pdf, 11.8 MB)

Sponsor:
BuzzCity


Date: 16th October 2012
Time: Registration: 8.30am, Speaker Presentations and Panel Discussion 9-11am followed by networking
Venue: The Magic Circle, 12 Stephenson Way, London, NW1 2HD
Price: Free to MMA members

Speakers:
Mobext: Kieran Bourke, MD
MEC UK: Jide Sobo, Head of Mobile
Xbox: Paul Evans, Head of Media EMEA
Mitchells and Butlers (Harvester): Paul Madden, Director of Customer Experience and Digital Innovation / Eagle Eye: Andy Smith, Client Services Director

Download Presentations:

Mobext - Kieran Bourke (.pdf, 13.5 MB)
MEC UK - Jide Sobo (.pdf, 3.9 MB)
Mitchells and Butlers / Eagle Eye - Paul Madden & Andy Smith (.pdf, 3.8 MB)


Date: 5th July 2012
Time: Registration: 8.30am, Speaker Presentations and Panel Discussion 9-11am followed by networking
Venue: The Magic Circle, 12 Stephenson Way, London, NW1 2HD
Price: Free to MMA members

Speakers:
Hailo: George Berkowski, Head of Product
Flurry: Richard Firminger, Managing Director
Vertu: Mark A Izatt, Head of Global Marketing Projects Europe

Panel:
Hailo: Chris McLellan, Community & Social Media Manager
Flurry: Richard Firminger, Managing Director
Vertu: Mark A Izatt, Head of Global Marketing Projects

Download Presentations:

Flurry - Richard Firminger (.pdf, 10.1 MB)
Vertu - Mark A Izatt (.pdf, 2.3 MB)


Date: 26th April 2012
Time: Registration: 8.30am, Speaker Presentations and Panel Discussion 9-11am followed by networking
Venue: International Coffee Organisation (ICO), 22 Berners Street, London, W1T 3DD
Price: Free to MMA members

Speakers:
GlobalWebIndex: Tom Smith, GWI founder and Brett Petersen, Senior Strategy Consultant
Groupon: Nicolas Hantzsch, Head of Mobile
Shazam: Miles Lewis, VP Advertising Sales

Panel Session:
GlobalWebIndex: Tom Smith, GWI founder and Brett Petersen, Senior Strategy Consultant
Groupon: Nicolas Hantzsch, Head of Mobile
Shazam: Miles Lewis, VP Advertising Sales

Download Presentations:

Shazam - Miles Lewis (.pdf, 1.2 MB) (download video - .mp4, 1.4 MB)
GlobalWebIndex - Tom Smith & Brett Petersen (.pdf, 3.4 MB)


Date: 1st Feb 2012
Time: Registration: 8.30am, Speaker Presentations and Panel Discussion 9-11am followed by networking
Venue: International Coffee Organisation (ICO), 22 Berners Street, London, W1T 3DD
Price: Free to MMA members

Download Presentations:

Nielsen - Edward Kershaw (.pdf, 1.1 MB)
Blippar - Jess Butcher (.pdf, 2.6 MB) | View Video
Evans Cycles - Will Lockie (.pdf, 729 KB)